Core Insights - In Q2 2025, China's smartphone shipments declined by 2.4% year-on-year, attributed to seasonal factors and demand front-loading due to subsidies [1] - Huawei maintained its leading position for the second consecutive quarter, increasing its market share from 15% to 18.1% year-on-year, driven by strong sales of the mid-range nova 14 series and significant price reductions on high-end models [1] - Vivo ranked second in shipments, supported by its strong offline channel network and the successful performance of its Y series in lower-tier cities, along with a surge in demand for the newly launched S30 series during back-to-school promotions [4] - OPPO successfully launched the Reno 14 series before the 618 shopping festival, continuing the strong sales momentum of the Reno 13 series, while its sub-brand OnePlus achieved notable growth by focusing on the gaming experience [4] - Xiaomi recorded the second-fastest growth rate in Q2 2025 with a market share of 15.7%, maintaining growth through price reductions on popular models like Redmi K80 and Xiaomi 15, despite not launching new mid-range products during promotions [5] - Apple performed strongly during the 618 shopping festival due to unprecedented price cuts on the iPhone 16 series, particularly the Pro models, although this may pressure sales of the iPhone 17 base model in the second half of the year [5] - Honor is responding to intense market competition by expanding its product lineup, with the mid-range HONOR 400 series launched at the end of May showing promising initial results [5] Industry Outlook - The demand for smartphones in China remains weak, aligning with previous expectations from Counterpoint, although promotions and subsidies have provided some support for stable sales [6] - Counterpoint anticipates a year-on-year growth in the Chinese market for 2025, albeit at a slower pace, with summer promotions and the early release of flagship products in Q3 expected to boost sales and lay a solid foundation for Q4 performance [6] - The industry will continue to monitor the evolving global market landscape, particularly regarding tariff policies, rising component costs, and changes in consumer demand [6]

Core Viewpoint - The Chinese smartphone market experienced a year-on-year decline of 2.4% in Q2 2025, influenced by seasonal factors and demand front-loading due to subsidies [2][3]. Market Performance - Huawei maintained its leading position with a market share increase from 15% to 18.1% year-on-year, driven by strong sales of the mid-range nova 14 series and significant price reductions on high-end models [2]. - Vivo ranked second in shipments, supported by its strong offline channel network and the successful performance of its Y series in lower-tier cities [6]. - OPPO's Reno 14 series launched before the 618 shopping festival, continuing the strong sales momentum from the previous series, appealing particularly to young female consumers [6]. - Xiaomi achieved a market share of 15.7%, with growth driven by price reductions on popular models like Redmi K80 and Xiaomi 15, despite not launching new mid-range products during the promotional period [6]. - Apple saw strong performance from the iPhone 16 series, particularly the Pro models, due to unprecedented price cuts, although this may pressure sales of the iPhone 17 in the latter half of the year [7]. Future Outlook - The demand for smartphones in China is expected to remain weak, consistent with previous forecasts, but sales stability is supported by promotions and subsidies [8]. - Counterpoint anticipates a slowdown in growth for the Chinese market in 2025, with summer promotions and early flagship releases in Q3 expected to boost sales and lay a solid foundation for Q4 performance [8]. - The company will continue to monitor the evolving global market landscape, particularly regarding tariff policies, rising component costs, and changes in consumer demand [8].

Core Insights - The Indian smartphone market has shown signs of recovery in Q2 2025, with a year-on-year shipment increase of 7%, reaching 39 million units, driven by new product launches from manufacturers [1][5] Market Performance - Vivo leads the market with 8.1 million units shipped, capturing 21% market share, followed by Samsung with 6.2 million units and 16% market share [1][5] - OPPO and Xiaomi both shipped 5 million units, with OPPO slightly ahead due to its A5 series performance [1][5] - Realme ranks fifth with 3.6 million units shipped [1] Competitive Landscape - Vivo's success is attributed to strong channel partnerships and effective marketing strategies, particularly in tier-one and tier-two cities [3] - OPPO's A5 series has driven its growth in offline markets, while Samsung has leveraged financing options to expand its market share in the mid-range segment [3] - Xiaomi's performance has declined year-on-year, but it has managed to boost shipments through targeted product upgrades [3] Future Outlook - The second half of 2025 is expected to rely more on channel execution rather than new product launches, with brands implementing incentive programs for distributors and retailers [5] - Despite short-term boosts from promotional activities, Canalys anticipates a slight decline in overall shipments for the year due to structural demand challenges [5]

Core Insights - The Indian smartphone market has shown signs of recovery in Q2 2025, with a year-on-year shipment increase of 7%, reaching 39 million units, driven by reduced inventory pressure and renewed marketing activities by manufacturers [1][5]. Market Performance - Vivo leads the market with 8.1 million units shipped, capturing 21% market share, followed by Samsung with 6.2 million units (16% market share) and OPPO with 5 million units (13% market share) [1][5]. - Xiaomi and realme both shipped 5 million and 3.6 million units respectively, with Xiaomi experiencing a significant year-on-year decline of 25% [1][5]. Manufacturer Strategies - Vivo's success is attributed to strong channel partnerships and effective marketing strategies, particularly in urban areas [2]. - OPPO's A5 series has performed well in offline markets, while its K13 model is gaining traction online [2]. - Samsung is leveraging financing options for mid-range products to expand its market share [2]. - Xiaomi's performance is supported by the Redmi 14C 5G and Note 14 series, despite a decline in overall shipments [2]. Competitive Landscape - The competitive dynamics are shifting, with new high-end brands and design-focused players entering the market [2]. - Apple ranks sixth, with the iPhone 16 series accounting for over 55% of its shipments, while Motorola is expanding its presence in smaller cities [2]. - Infinix has gained popularity through bold designs and targeted marketing towards gamers and content creators [2]. Future Outlook - The performance of the Indian smartphone market in the second half of 2025 will rely more on channel execution rather than new product launches [4]. - Brands are implementing channel incentive programs to prepare for the upcoming festive season, which includes high-value rewards linked to sales performance [4][5]. - Despite these efforts, Canalys anticipates a slight decline in overall shipments for the year due to ongoing structural demand challenges [5].

Group 1 - Global smartphone shipments are projected to see a slight year-on-year increase of 2% in Q2 2025, marking the second consecutive quarter of growth, primarily driven by contributions from North America, Japan, and Europe [1] - The first quarter's shipment disruptions due to tariff concerns have started to ease in the second quarter, although markets like China and North America still face some impacts, leading to inventory buildup in North America [1] - Entry-level and budget 5G devices are gaining traction in emerging markets, while high-end demand remains stable in mature markets [1] Group 2 - Samsung retains the top position in the global smartphone market with an 8% year-on-year increase in shipments in Q2 2025, supported by strong performance from the A series and foldable AI-driven products [1] - Apple ranks second with a 4% year-on-year increase in shipments, driven by preemptive demand in North America due to anticipated tariff impacts and strong performance in India and Japan [1] - The iPhone 16 and iPhone 15 series continue to see stable demand, and the upcoming iPhone 17 series is expected to maintain momentum in the second half of the year [1] Group 3 - Vivo and OPPO rank fourth and fifth respectively, showing stable performance in the mid-range market and signs of recovery in overseas markets such as Latin America and the Middle East and Africa (MEA) [2] - OPPO solidifies its leading position in the entry-level market with strong performance from the A5 Pro, while Vivo benefits from events like China's "618" shopping festival and strong performance of its Y and T series in the Indian mid-range market [2] - Motorola experiences a 16% year-on-year increase in shipments, becoming one of the fastest-growing major brands, driven by high demand in India and expansion in the North American prepaid market [2]

Core Viewpoint - The global smartphone shipment is projected to see a slight year-on-year growth of 2% in Q2 2025, marking the second consecutive quarter of growth, primarily driven by contributions from North America, Japan, and Europe [2][3]. Market Dynamics - The first quarter's shipment disruptions due to tariff concerns have started to ease in the second quarter, although markets like China and North America still face some impacts, leading to inventory build-up in North America [2]. - There is a rising interest in entry-level and budget 5G devices in emerging markets, while high-end demand remains stable in mature markets [2]. Brand Performance - Samsung retained its position as the global leader in smartphone shipments, achieving an 8% year-on-year growth, supported by resilient performance across regional markets and strategic product launches, particularly in the mid-range A series [3]. - Apple continued its growth trajectory with a 4% year-on-year increase in shipments, driven by strong performances in North America, India, and Japan, alongside stable demand for the iPhone 16 and iPhone 15 series [3]. - Motorola experienced a significant year-on-year growth of 16%, primarily fueled by strong demand in the Indian market and the North American prepaid market [4]. Competitive Landscape - Xiaomi's performance in Q2 2025 remained flat year-on-year, ranking third, with strong demand in Central Europe and Latin America, and stable momentum in China [4]. - Vivo and OPPO ranked fourth and fifth, respectively, showing stable performance in the mid-range market and signs of recovery in overseas markets like Latin America and the Middle East and Africa [4]. - OPPO solidified its position in the entry-level market with strong performance from the A5 Pro, while Vivo benefited from promotional activities during China's "618" shopping festival [4].