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海尔智家:AI科技加码,全球布局深化-20250322
Tianfeng Securities· 2025-03-21 20:27
Investment Rating - The investment rating for Haier Smart Home is "Buy" with a target price not specified [6]. Core Viewpoints - Haier Smart Home is leading the industry in various regions, achieving significant growth and maintaining a market share of 28% in China, while also ranking first in the US, Australia, and Japan [1][2]. - The company is focusing on digital transformation and brand diversification, with a strong emphasis on AI technology to enhance product iterations and user experience [2][3]. - Haier's global strategy includes expanding production capacity and enhancing platform collaboration, with overseas revenue expected to exceed 140 billion RMB in 2024 [3]. Summary by Sections Company Overview - Haier Smart Home has been recognized as a leading global brand in large home appliances, maintaining the top retail volume position for 16 consecutive years [1]. Regional Performance - In 2024, the Chinese market is projected to see a doubling of sales scale over seven years, with a focus on high-end branding and digital transformation [2]. Product Innovation - The launch of the "AI Eye" series marks a significant advancement into the fourth stage of AI autonomous intelligence, with ongoing development in home service robots [2]. Global Strategy - The company is enhancing its global footprint with production capacity exceeding 160 million units and ongoing capacity construction in Thailand and Egypt [3]. Financial Projections - Expected net profit for the parent company is projected at 19.11 billion RMB for 2024, with a corresponding PE ratio of 13.6x [3].