Core Viewpoint - The increasing use of AI-generated content in KTVs is leading to a decline in customer experience, as the generated music videos (MVs) often lack relevance and coherence with the songs being sung [10][12][21]. Group 1: AI in KTV - AI-generated MVs in KTVs are criticized for their bizarre and unrelated visuals, which detract from the singing experience [8][12]. - The cost-effectiveness of AI-generated MVs is appealing to KTV operators, as traditional MV production is expensive, with costs reaching hundreds of thousands for a single video [19][31]. - Many KTVs are resorting to AI for MV production due to the high costs associated with copyright fees and the need to avoid legal issues related to using unauthorized content [22][24][28]. Group 2: Industry Challenges - The KTV industry is facing significant challenges, with nearly 70,000 establishments closing in the past nine years, indicating a struggling market [8][28]. - The rise of online karaoke apps has further intensified competition, leading to a decline in foot traffic for traditional KTVs [28][36]. - KTVs are increasingly adopting gimmicks like AI to attract customers, but this often results in a poor experience that fails to meet consumer expectations [43][45]. Group 3: Consumer Experience - The bizarre nature of AI-generated MVs can lead to discomfort among customers, making the KTV experience less enjoyable [10][12][43]. - KTVs are attempting to mitigate negative experiences by allowing customers to choose the type of MV they prefer, but this has not significantly improved overall satisfaction [36][43]. - There is a growing recognition that enhancing the singing experience should be the primary focus for KTVs, rather than relying on gimmicks like AI [45][49].