Summary of the Conference Call for 瑞尔特 Company Overview - 瑞尔特 reported a revenue decline of 18% year-on-year for the first half of 2025, with a net profit drop of 6.8% due to intense market competition, weak demand for new homes, and varying execution of national subsidy policies [2][3][4]. Key Points Financial Performance - Total revenue for the first half of 2025 was approximately 920 million yuan, a 15.5% decrease year-on-year, with a net profit of about 51.66 million yuan, down 43% [3]. - In Q2 2025, revenue was 508 million yuan, down 18% year-on-year, while net profit was around 30 million yuan, a decrease of 6.8% [3]. - The overall gross margin was approximately 30%, with a slight decline due to lower average prices of branded products [4][19]. Market Dynamics - The smart toilet and cover category, which accounts for about 57% of total revenue, saw a decline of approximately 22% [5]. - The domestic market, representing about 63% of total revenue, decreased by 27%, primarily due to a drop in OEM business [5]. - Despite tariff impacts, the overseas market, which constitutes about 36% of total revenue, experienced a slight growth of 0.6% compared to the previous year [5]. Challenges and Risks - The domestic OEM business faced significant pressure, with major clients' order share dropping from 30% to 20%, and an expected overall order volume reduction of about two-thirds for the year [10][21]. - Currency exchange losses amounted to nearly 800,000 yuan in the first half, a significant drop from previous year's gains of over 5 million yuan [7]. Product and Channel Strategy - The company is focusing on upgrading stores and diversifying product categories, with approximately 1,200 dealer outlets and around 700 new channels primarily through JD's offline self-operated stores [6]. - The introduction of AI health smart toilets aims to enhance product functionality and tap into new market segments [4][27]. Regulatory Environment - The implementation of the 3C certification has positively impacted the market, with a noticeable increase in the share of mid-to-high-end products priced above 3,000 yuan [16]. - The national subsidy policy is expected to have a limited effect in the second half of 2025, with demand remaining weak [18]. Future Outlook - The company plans to maintain a cautious approach to sales expenses, particularly in brand promotion, while focusing on expanding its presence in JD's offline self-operated stores [24]. - There is an ongoing effort to address the aging population's needs with products designed for elderly users, including adjustable smart toilets [30]. - The company aims to diversify its business and expand into emerging markets to mitigate revenue pressures and enhance overall profitability [31]. Sales Performance - During the 618 shopping festival, the best-selling products were full smart toilets priced between 3,000 and 4,500 yuan, benefiting from national subsidies that lowered consumer prices [28]. - The sales of non-smart products remained in the single-digit range, with efforts to increase their proportion not meeting expectations [29]. Conclusion - 瑞尔特 is navigating a challenging market landscape with a focus on product innovation, channel expansion, and addressing demographic trends, while managing financial pressures and regulatory changes. The outlook remains cautious, with a commitment to improving profitability and exploring new growth avenues.