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政企媒合力破局健康消费,喜临门为兴业银行职工注入“睡眠动能”
Bei Jing Shang Bao· 2025-10-30 06:28
Core Insights - The collaboration between Beijing Business Daily, Xinyey Bank, and Xilinmen aims to enhance employee well-being through innovative sleep health experiences and internal purchase activities [1][3][10] Group 1: Industry Trends - The "Healthy China" strategy and consumption upgrade policies are driving the deep integration of the big health industry with the real economy, marking a significant trend in industry development [3] - Xilinmen, as the first publicly listed company in the mattress industry, has been dedicated to sleep health for 41 years, leading in AI sleep technology and eco-friendly material research, with products sold in over 70 countries [3] Group 2: Corporate Collaboration - The partnership creates a new ecosystem for enhancing employee welfare, combining product services from Xilinmen, experiential scenarios from Xinyey Bank, and media credibility from Beijing Business Daily [5] - The initiative reflects a commitment to employee health and harmonious labor relations, delivering targeted sleep health services to the workforce [3][5] Group 3: Employee Benefits - Employees can experience Xilinmen's products in a workplace setting, reducing decision-making barriers for health-related purchases and integrating quality sleep products into employee welfare systems [6][8] - Exclusive internal purchase policies offer significant discounts, with up to 1,000 yuan off on popular products, ensuring high value for employees [8] Group 4: Social Responsibility - The initiative exemplifies the extension of corporate social responsibility from the industrial to the consumer level, enhancing both commercial and social value [10] - The collaboration redefines employee benefits as not just discounts but as a means to promote healthy lifestyles and demonstrate corporate care for employees [10]