Core Insights - The article discusses the evolution of new retail from a conceptual phase to practical implementation, emphasizing the importance of using advanced technology to reshape consumer experiences in physical stores [1][2][3]. Group 1: New Retail Transformation - The opening of the Honor Alpha Global Flagship Store in Shenzhen marks a significant step in the "AI + Business" domain, showcasing innovative AI-driven consumer experiences [1][2]. - The shift from traditional retail to new retail involves moving from a product-centric model to a value-driven ecosystem that focuses on experience, connection, and co-creation [1][3]. Group 2: AI Integration in Retail - The Honor Alpha flagship store redefines the retail space as an immersive "life immersion theater" directed by AI, where products serve as gateways to an AI lifestyle rather than isolated items [2][3]. - The AI assistant YOYO has evolved to become a smart entity with capabilities beyond a mere function, enhancing the consumer experience by anticipating needs rather than just fulfilling them [2][3]. Group 3: Collaborative Ecosystem - The flagship store represents a value co-creation model involving brands, users, and partners, aiming to foster an open and prosperous AI ecosystem [4][5]. - Honor's collaboration with China Resources and other AI innovation enterprises in the Greater Bay Area aims to transition from isolated innovations to a collaborative ecosystem, enhancing regional economic value [4][5]. Group 4: Competitive Landscape - In an increasingly homogeneous smartphone market, Honor's approach highlights a path forward by leveraging AI to evolve new retail from 1.0 to 2.0, transforming stores into value ecosystems that integrate experience, connection, and co-creation [5]. - The competition in the AI-driven retail landscape will focus on the depth of experience and breadth of ecosystem rather than traditional price or channel competition [5].