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荣耀阿尔法旗舰店落子深圳湾:AI 生态 “全球会客厅” 启幕
Jing Ji Guan Cha Wang· 2025-10-24 11:53
Core Insights - The opening of the Honor Alpha Global Flagship Store in Shenzhen Bay marks a significant step in the company's transition from a smartphone manufacturer to a leading global AI terminal ecosystem company, aligning with its strategic vision presented at the MWC conference [2][6] - The flagship store serves as a tangible representation of the AI ecosystem, allowing consumers to experience the integration of technology and human culture in a physical space [2][3] Strategic Implementation - The flagship store embodies the "AI terminal ecosystem company" positioning, transforming abstract concepts into tangible experiences through a dual-driven model of "technology + channels" [2] - The store's design reflects the local geographical features, incorporating elements like a waterfall and a spiral staircase, emphasizing the blend of technology and culture [2] Experience Reconstruction - The core highlight of the store is the dedicated experience area for the AI assistant YOYO, showcasing its capabilities across four themes: AI lifestyle, AI assistance, AI creation, and AI companionship [3] - YOYO utilizes a self-developed 7 billion parameter MagicGUI multimodal perception model, enabling it to execute over 3,000 scenarios, enhancing user interaction and personalization [3] Community Engagement - The "AI Inspiration Café" within the store serves as a social hub, facilitating discussions on how AI can optimize work efficiency and meet human needs, fostering innovation through collaboration [4] - This open co-creation environment aligns with Honor's commitment to an open-source approach for its MagicGUI system, promoting a collaborative AI ecosystem [4] Ecological Openness - The flagship store hosts creative performances and interactive activities, transforming it into a "future lifestyle paradise" and attracting diverse visitors, thus broadening the appeal of tech and cultural tourism [5] - The store acts as an open platform connecting AI enthusiasts and ecosystem partners, supported by Honor's 2,600-member AI R&D team and collaborations with Qualcomm [5][6] - Honor's edge in AI technology is recognized internationally, with advancements in edge AI technology achieving a balance in model storage, inference speed, and power consumption [5] Industry Impact - The establishment of the Honor Alpha Global Flagship Store represents a convergence of technology and consumer experience, contributing to the upgrade of the Greater Bay Area's industry and ecosystem [6] - The store sets a new paradigm for the global terminal industry, emphasizing the cycle of "technological innovation → ecological co-construction → standard output" [6]
从实验室到实体店 终端商推“前店后研”
Nan Fang Du Shi Bao· 2025-10-15 23:11
Core Insights - The article highlights the rise of the "first-release economy" in Shenzhen, driven by new business models and consumer experiences, particularly during the recent National Day and Mid-Autumn Festival holidays [2][4]. Group 1: Consumer Trends - The Honor Alpha Global Flagship Store opened in Shenzhen and became a popular destination, attracting an average of over 4,500 visitors daily during the holiday, with a 70% entry rate and an average stay of over 15 minutes per customer [2]. - The store is positioned as an "AI terminal smart living innovation workshop," emphasizing immersive consumer experiences rather than traditional sales [3][5]. Group 2: Business Model Evolution - The shift from a "front store, back factory" model to a "front store, back research" model is noted, where physical stores serve as market probes and data entry points for companies [7][8]. - Honor's flagship store collects user demand and market data, facilitating a feedback loop for product development, with plans for community engagement through events and discussions [7][8]. Group 3: Industry Collaboration - The "front store, back research" model is positioned as a connector and accelerator within Shenzhen's AI industry ecosystem, aiming to create a symbiotic value network among brands, users, and partners [9]. - The flagship store serves as a platform for collaboration and innovation, aligning with Shenzhen's goal of becoming a global digital pioneer [9][10].
首发经济升温:深圳求解AI产业化路径,荣耀前店后研引关注
Nan Fang Du Shi Bao· 2025-10-13 09:55
Core Insights - The consumption market in Shenzhen has seen a significant increase during the recent Mid-Autumn and National Day holidays, driven by the emergence of new business models and consumer experiences, termed "first-release economy" [1] - The opening of the Honor Alpha global flagship store has become a notable example of this trend, attracting an average of over 4,500 visitors daily during the holiday period, with a 70% entry rate and an average stay of over 15 minutes per customer [1][4] - The transformation of physical stores from mere sales points to "industry hubs" that link market demand with innovation is a key trend, showcasing a shift towards a new business model of "front store, back research" [1][6] Consumption Trends - The "first-release economy" has evolved to focus on new consumption scenarios and deep experiences rather than just the debut of new brands or products, emphasizing the re-evaluation of the value of physical retail spaces [1][2] - The Honor Alpha flagship store exemplifies this shift with its design emphasizing "boundary-less" and "human-tech" concepts, featuring innovative elements like a 43-meter curved glass and a 9-meter indoor waterfall [4] Business Model Innovation - The "front store, back research" model is emerging as a more efficient approach, connecting retail spaces directly with corporate R&D, creating a closed loop from demand perception to product delivery [6][7] - The flagship store serves as a market probe and data entry point, collecting user feedback and market data to inform product iterations, with features like the "AI Inspiration Café" facilitating social interactions and idea exchanges [6][7] Industry Collaboration - The "front store, back research" model is positioned as a significant connector and accelerator within Shenzhen's AI industry ecosystem, aiming to create a value symbiosis among brands, users, and partners [8][10] - The flagship store is not only a product showcase but also a platform for industry collaboration, inviting various AI innovation companies from the Greater Bay Area to foster regional AI industry synergy [10]
从实验室到消费场景:荣耀“前店后研”探索AI商业新范式
Zhong Guo Jing Ji Wang· 2025-10-11 07:31
Core Insights - The recent National Day and Mid-Autumn Festival holiday saw 888 million domestic trips and total spending of 809 billion CNY, indicating China's transition from a manufacturing powerhouse to a consumer-driven economy [1] - The opening of the Honor Alpha Global Flagship Store in Shenzhen represents a significant step in Honor's strategy to transform from a smartphone manufacturer to a leading AI terminal ecosystem company [2][5] Group 1: Honor Alpha Global Flagship Store - The flagship store, which opened on September 30, is designed as an immersive experience space featuring over 200 AI electronic consumer products, allowing customers to interact with AI technology [2][3] - The store's innovative "front store, back research" model enhances customer experience and accelerates product development, with a reported 30% increase in development speed due to advanced research capabilities [3] - The store serves as a platform for industry collaboration, hosting discussions on AI applications and trends, and facilitating exchanges with AI innovation companies from the Greater Bay Area [3][4] Group 2: Industry Implications - The success of the Honor Alpha flagship store exemplifies the integration of "first-release economy" and AI industry, creating new consumer experiences and stimulating market vitality [4] - Shenzhen's strong electronic information industry foundation and complete industrial chain enable rapid transformation of cutting-edge technology into tangible consumer experiences [4] - The flagship store is seen as a benchmark case for the commercialization of AI technology, providing a replicable model for future business landscapes that emphasize experience and collaboration [4][5]
“首发经济”点燃市场 荣耀阿尔法全球旗舰店“AI+商业”新零售引关注
Zheng Quan Ri Bao Wang· 2025-10-09 06:09
Core Insights - The article discusses the evolution of new retail from a conceptual phase to practical implementation, emphasizing the importance of using advanced technology to reshape consumer experiences in physical stores [1][2][3]. Group 1: New Retail Transformation - The opening of the Honor Alpha Global Flagship Store in Shenzhen marks a significant step in the "AI + Business" domain, showcasing innovative AI-driven consumer experiences [1][2]. - The shift from traditional retail to new retail involves moving from a product-centric model to a value-driven ecosystem that focuses on experience, connection, and co-creation [1][3]. Group 2: AI Integration in Retail - The Honor Alpha flagship store redefines the retail space as an immersive "life immersion theater" directed by AI, where products serve as gateways to an AI lifestyle rather than isolated items [2][3]. - The AI assistant YOYO has evolved to become a smart entity with capabilities beyond a mere function, enhancing the consumer experience by anticipating needs rather than just fulfilling them [2][3]. Group 3: Collaborative Ecosystem - The flagship store represents a value co-creation model involving brands, users, and partners, aiming to foster an open and prosperous AI ecosystem [4][5]. - Honor's collaboration with China Resources and other AI innovation enterprises in the Greater Bay Area aims to transition from isolated innovations to a collaborative ecosystem, enhancing regional economic value [4][5]. Group 4: Competitive Landscape - In an increasingly homogeneous smartphone market, Honor's approach highlights a path forward by leveraging AI to evolve new retail from 1.0 to 2.0, transforming stores into value ecosystems that integrate experience, connection, and co-creation [5]. - The competition in the AI-driven retail landscape will focus on the depth of experience and breadth of ecosystem rather than traditional price or channel competition [5].
开新店、发新品 “首发经济”如何拉动“消费热力”?
Yang Shi Xin Wen Ke Hu Duan· 2025-10-05 11:49
Group 1 - The core viewpoint of the articles highlights the robust performance of the consumer market during the National Day and Mid-Autumn Festival holiday, with significant year-on-year sales growth reported in various sectors [1][3][5]. - Key retail and catering enterprises saw a sales increase of 3.3% year-on-year during the first four days of the holiday [1]. - The "Buy in China" initiative showcased a 4.2% increase in foot traffic and a 4.0% increase in sales in monitored pedestrian streets [1]. Group 2 - Green and smart consumption trends are gaining popularity, with organic food sales up by 20.1% and energy-efficient appliances increasing by 19% during the holiday [3]. - Smart refrigerators and smart home products also saw significant sales growth, with increases of 20.7% and 16.8% respectively [3]. Group 3 - The service sector is thriving, with activities such as autumn tours and self-driving trips being highly popular, and the box office for National Day films surpassing 1 billion yuan [5]. - Major sporting events, including the China Open tennis tournament, have also contributed to increased consumer engagement [5]. Group 4 - Market supply remains stable, with sufficient inventory levels of essential goods across 200 large agricultural wholesale markets [7]. - Prices for staple items like grains, cooking oil, and meats have remained stable compared to pre-holiday levels, with slight fluctuations in vegetable and beef prices [7]. Group 5 - The holiday period has seen a surge in "first launch economy," with many new stores and products attracting consumer attention [8][10]. - AI-related products are particularly popular, with new interactive experiences being offered to consumers [10][12]. Group 6 - The introduction of AI technology in retail is enhancing consumer experiences, as seen with the launch of intelligent products that are user-friendly and versatile [12][14]. - Events like the International Dinosaur Culture Tourism Festival featured the debut of lifelike AI robots, providing immersive experiences for visitors [14]. Group 7 - The "first launch economy" is driving innovation among companies, with many seizing opportunities to accelerate product development and market entry [16]. - Companies are investing in R&D to meet rising consumer demands for quality and functionality in electronic products [20][22]. Group 8 - Manufacturing facilities are operating at full capacity to meet the demand for new products, with significant improvements in production efficiency due to smart technology [24]. - New retail experiences, such as flagship stores and themed events, are stimulating consumer interest and spending [26][28][30].
开新店、发新品,“首发经济”如何拉动“消费热力”
Yang Shi Xin Wen Ke Hu Duan· 2025-10-05 10:13
Group 1 - The core viewpoint of the article highlights the robust performance of the consumer market during the National Day and Mid-Autumn Festival holiday, with essential goods being abundant and prices stable. National retail and catering sales increased by 3.3% year-on-year in the first four days of the holiday [1] - The "Buy in China" campaign saw significant consumer engagement, with foot traffic and sales in 78 monitored pedestrian streets increasing by 4.2% and 4.0% year-on-year, respectively [2] - Sales of green and smart products surged, with organic food sales up by 20.1% and energy-efficient appliances (first-level energy consumption) increasing by 19% during the holiday [4] Group 2 - Service consumption remained vibrant, with activities such as autumn tours, self-driving trips, and red tourism gaining popularity, while box office revenue for National Day films exceeded 1 billion yuan [6] - Market supply was stable, with sufficient inventory of grains, oils, meats, and vegetables across 200 major wholesale markets. Prices for staple foods remained largely unchanged compared to pre-holiday levels, with slight increases in vegetable and beef prices [8] - The holiday period saw a rise in AI-related products, with new stores and product launches attracting consumer attention. The opening of an AI flagship store in Shenzhen featured interactive experiences, transforming passive viewing into active engagement with AI products [9][11] Group 3 - The "first launch economy" gained momentum, stimulating consumer enthusiasm and driving innovation among companies. Many businesses seized the opportunity to accelerate product development and market introduction during the holiday [18] - In various regions, new stores and product launches became focal points of consumer activity, with events like the Panda Consumption Festival in Sichuan and the "First Launch Changsha" campaign in Hunan featuring numerous promotional activities [31][33] - Companies are investing in production capacity and rapid product launches, with smart assembly lines in factories operating at full capacity, resulting in a 20% increase in production efficiency through the integration of IoT and AI technologies [26][24]
“首发经济”热力十足燃动假期消费新引擎 新模式、新业态激发居民消费热情
Yang Shi Wang· 2025-10-05 03:35
Core Insights - The "first release economy" is thriving during the holiday period, with a focus on new store openings and product launches, particularly in artificial intelligence [1][9] - Companies are leveraging new technologies and products to stimulate consumer interest and drive innovation [9][11] Group 1: Consumer Engagement - The first artificial intelligence flagship store in Shenzhen attracted significant consumer attention, featuring interactive experience zones that allow customers to engage with AI products actively [1] - New AI products showcased include a variety of items such as a three-fold projector, a stringless guitar, and educational robots, catering to various aspects of work, life, and entertainment [3] Group 2: Innovation and Product Development - The holiday period has seen a surge in the launch of AI technology applications, such as lifelike intelligent dinosaur robots at the International Dinosaur Culture Tourism Festival in Sichuan, enhancing visitor experiences [5] - Companies are accelerating product development to meet rising consumer demands for quality and functionality, as seen in a West Xi'an electronics R&D center where multiple tablet models are undergoing performance testing [9][11] Group 3: Production Efficiency - Manufacturers are ramping up production to meet demand, with a smart freezer production line in Wuhan operating at full capacity, producing a new freezer every 15 seconds, and achieving a 20% increase in efficiency through smart upgrades [13] - In Hefei, a computer lab is conducting over 1,000 technical tests on new laptop models, ensuring rapid market entry through round-the-clock testing [15] Group 4: Market Activation - The holiday season has seen numerous first stores and exhibitions become focal points in various markets, stimulating consumer enthusiasm and unlocking potential spending [16] - Events such as the "first release season" in Changsha, featuring over 130 new stores and significant promotional activities, have further energized local consumption [20][22]
打造AI终端生态“全球会客厅”:荣耀阿尔法全球旗舰店落地深圳湾
Cai Jing Wang· 2025-10-01 08:42
Core Insights - The opening of the Honor Alpha Global Flagship Store in Shenzhen Bay marks a significant milestone in the company's transition from a smartphone manufacturer to a leading AI terminal ecosystem company, showcasing the practical implementation of its AI strategy [1][9] - The flagship store serves as a platform for AI innovation and collaboration, linking technology with humanistic values, and aims to enhance the AI industry in the Greater Bay Area [1][7] Group 1: Store Features and Design - The store's design reflects the regional characteristics of Shenzhen Bay, creating a transparent and relaxed experience, with elements like a landscape waterfall and a spiral staircase that embody the integration of technology and culture [2] - The store focuses on a full-scenario AI lifestyle experience, allowing visitors to easily engage with various AI products that enhance daily life, such as a lightweight 350g foldable projector and a wireless guitar [2] Group 2: AI Assistant and Community Engagement - The dedicated experience area for the AI assistant YOYO showcases its capabilities in personal assistance, including remembering user preferences and providing tailored recommendations, exemplifying the humanized aspect of AI [4] - The "AI Inspiration Café" serves as a social hub for tech professionals and creators, facilitating discussions on how AI can optimize work efficiency and meet humanistic needs, thus fostering innovation and collaboration [4][5] Group 3: Industry Collaboration and Ecosystem Development - The flagship store acts as a collaborative window for AI innovation in the Greater Bay Area, inviting local AI companies to showcase their products and solutions, thereby promoting a shared ecosystem [7][9] - The store features a smart manufacturing display area that highlights the integration of over 1 billion production parameters, showcasing how AI enhances manufacturing precision from millimeter to sub-micrometer levels, providing a reference for industry partners [9]
荣耀CEO李健 透露AI布局
Zhong Guo Ji Jin Bao· 2025-09-30 13:37
Core Insights - The opening of the Honor Alpha Global Flagship Store marks the transition of the Honor Alpha strategy from planning to implementation [1] - Honor aims to transform from a smartphone manufacturer to a leading global AI terminal ecosystem company through the Alpha strategy, which consists of three phases [1][3] - The flagship store serves as a core platform for the offline realization of the Honor Alpha strategy, focusing on AI terminal innovation and consumer experience [2][3] Group 1: Honor Alpha Strategy - The Honor Alpha strategy is divided into three phases: opening technological boundaries in the AI agent era, opening industrial boundaries in the physical AI era, and opening human potential boundaries in the AGI era [1] - The flagship store is positioned as an "AI terminal smart living innovation workshop," showcasing Honor's achievements in the AI field [3] Group 2: Consumer Experience and Product Offering - The store features immersive experiences with AI products, including a lightweight 350g foldable projector and a panoramic camera, demonstrating AI's integration into daily life [3] - An exclusive experience area for the Honor AI assistant YOYO is established, highlighting four themes: AI lifestyle, AI device assistance, AI creation, and AI companionship [3] Group 3: Collaboration and Industry Impact - The flagship store is a result of collaboration between Honor and China Resources, aiming to support the AI industry upgrade in the Guangdong-Hong Kong-Macao Greater Bay Area [4][8] - Honor integrates over 1 billion production parameters to enhance manufacturing precision from millimeter to sub-micron levels, showcasing its technological capabilities [6][7] Group 4: Future Product Launch - Honor plans to launch the Magic 8 series, featuring the Snapdragon 8 Elite Gen 5 chip and an AI button for activating AI functions, indicating a commitment to entering the "Dual-Engine AI era" [10]