转自：新华财经 "四叶草"再迎"八方客"。作为进博会的"全勤生"，百联在本届进博会上以"感应场"为主题，探索全球与本土、技术与人文、业态与客群之间的"平衡态"。 全球与本土的平衡态：构建双向赋能的"超级连接器" 进博会不仅是引进商品的平台，更是双向赋能的"超级连接器"。现场，百联股份以"艺境对白"和"共感之息"两大展区呈现国际供应链优势赋能。 其中，"艺境对白"展区携手英国驻沪总领馆、英国商业贸易部打造，展示了80余件融合传统与先锋设计的匠心之作；"共感之息"则通过旗下the bálancing买 手店，带来了80多个品牌的500余件商品，其中多个品牌实现亚洲或中国首发。尤为关键的是，这些展品中90%已同步在上海的实体门店上架销售，极大地 缩短了"展品变商品"的路径。 在采购端，百联股份在本届进博会的采购金额超过9千万美元，较去年增长逾10%。青浦百联奥莱也首次加入大型零售采购商联盟，进一步扩大了进口商品 采购，以实际行动助推消费提质升级。 面对多元化的中国市场，百联股份在客群经营上展现出精准的洞察与跨度。一方面，百联TX淮海、百联ZX创趣场等创新项目，已成为吸引Z世代的新地 标，成功实现了流量向销量的转化。 ...

Core Insights - The article discusses the evolution of new retail from a conceptual phase to practical implementation, emphasizing the importance of using advanced technology to reshape consumer experiences in physical stores [1][2][3]. Group 1: New Retail Transformation - The opening of the Honor Alpha Global Flagship Store in Shenzhen marks a significant step in the "AI + Business" domain, showcasing innovative AI-driven consumer experiences [1][2]. - The shift from traditional retail to new retail involves moving from a product-centric model to a value-driven ecosystem that focuses on experience, connection, and co-creation [1][3]. Group 2: AI Integration in Retail - The Honor Alpha flagship store redefines the retail space as an immersive "life immersion theater" directed by AI, where products serve as gateways to an AI lifestyle rather than isolated items [2][3]. - The AI assistant YOYO has evolved to become a smart entity with capabilities beyond a mere function, enhancing the consumer experience by anticipating needs rather than just fulfilling them [2][3]. Group 3: Collaborative Ecosystem - The flagship store represents a value co-creation model involving brands, users, and partners, aiming to foster an open and prosperous AI ecosystem [4][5]. - Honor's collaboration with China Resources and other AI innovation enterprises in the Greater Bay Area aims to transition from isolated innovations to a collaborative ecosystem, enhancing regional economic value [4][5]. Group 4: Competitive Landscape - In an increasingly homogeneous smartphone market, Honor's approach highlights a path forward by leveraging AI to evolve new retail from 1.0 to 2.0, transforming stores into value ecosystems that integrate experience, connection, and co-creation [5]. - The competition in the AI-driven retail landscape will focus on the depth of experience and breadth of ecosystem rather than traditional price or channel competition [5].

Summary of Key Points from Conference Call Records Industry Overview - The conference call discusses the integration of AI technology in various sectors, particularly focusing on new consumption models and the retail industry, highlighting its transformative impact on operational efficiency and revenue generation [1][2][7]. Core Insights and Arguments - **AI in Operations**: AI technology significantly enhances operational decision-making efficiency and human productivity, leading to a reduction in workforce by 20% for companies like Yi Wang Yi Chuang, which partnered with Alibaba [3][4]. This optimization also improves profit margins and capital utilization [2]. - **Cross-Border E-commerce**: AI addresses unique challenges in cross-border e-commerce, such as translation and time zone differences, thereby increasing customer engagement. Platforms like China Goods have seen 20,000 users deeply engage with AI products [5]. - **IP and Brand Value**: In a challenging economic environment, integrating IP with commercial strategies is crucial for brands to enhance emotional value and product premium, which can lead to increased sales [6]. - **AI Tools in Retail**: The introduction of AI tools like smart image generation can open new revenue streams and improve inventory management, thus enhancing risk resilience [8]. - **Service Fee Strategies**: Increasing service fees, rather than direct rent hikes, can effectively boost merchant profitability, as reflected in financial reports [9]. Additional Important Insights - **AI in B2B Platforms**: Companies like Jiaokong Technology leverage AI to enhance transaction urgency on their platforms, leading to increased membership and service fees [10]. - **Innovative Products**: The introduction of AI-integrated products, such as AI glasses and toys, is reshaping retail dynamics, with companies needing to focus on user education to improve market penetration [11]. - **Human Resources Sector**: The human resources industry is poised for transformation through AI, which can streamline operations and reduce costs, leveraging accumulated industry knowledge [12][13]. - **Education Sector**: AI is addressing the "impossible triangle" in education by providing personalized, high-quality teaching resources, with companies like NetEase Youdao achieving significant growth [15][18]. - **Market Concerns**: There are concerns regarding the impact of new AI technologies on existing software barriers and regulatory challenges affecting advertising and financing in the education sector [19][20]. Conclusion - The integration of AI across various industries presents significant opportunities for operational efficiency, revenue growth, and enhanced customer engagement. However, companies must navigate market challenges and consumer expectations to fully realize these benefits. Investors should monitor developments in AI applications across sectors for potential investment opportunities.

Core Insights - The retail sales of consumer goods in China reached 20.32 trillion yuan from January to May 2025, showing a year-on-year growth of 5.0%, with notable performances in sectors like gold jewelry (+12.3%) and new consumption categories such as pets and trendy toys [1] Group 1: 2025 H1 Consumption Review - The overall retail sales growth trend remains stable, supported by multi-dimensional policy stimuli that have boosted consumer confidence and spending capacity [1] - Cosmetics sales grew by 4.1% year-on-year, indicating a mixed performance with strong individual stocks despite an overall flat industry [1] - Gold jewelry sales surged by 12.3% year-on-year, with a significant increase of over 20% in April and May, driven by high gold prices and improved product design, catering to both preservation and personal enjoyment needs [1] - New consumption leaders in sectors like pets, trendy toys, personal care, and jewelry have shown strong performance by innovating products based on insights into new consumer demands [1] Group 2: H2 Outlook - Product Innovation - The application of AI technology in commercial products is expected to create new opportunities for product innovation, with potential growth in AI toys and AI glasses, as well as efficiency improvements in e-commerce [2] - Emotional value driven by IP (intellectual property) is becoming a key strategy for brands to gain pricing power, especially in the context of a pressured economy and increasingly diverse consumer demands [2] Group 3: H2 Outlook - Policy Catalysts - Domestic policies have increasingly focused on consumer spending since last year, with upcoming measures in childcare, employment, and elderly care expected to further enhance consumer purchasing power [3] - Trade policy developments and tariff negotiations are being monitored, with the expectation that ongoing discussions will provide businesses with a buffer for adjustments, allowing quality export-oriented companies to diversify markets and enhance long-term operational capabilities [3]

Core Insights - The report maintains an "outperform" rating for the retail sector, emphasizing resilience in new consumption patterns driven by product innovation and strategic adjustments [1] - The overall retail sales in China for the first five months of 2025 reached 20.32 trillion yuan, reflecting a year-on-year growth of 5.0%, indicating a stable growth trend in consumer spending [4][8] - The report highlights structural growth opportunities in specific segments such as cosmetics, gold jewelry, and pet products, driven by innovative product offerings and enhanced consumer insights [4][23] Investment Summary - The report recommends several companies within the beauty and personal care sector, including 登康口腔, 若羽臣, and 毛戈平, which are expected to benefit from product innovation and brand expansion [4] - In the gold jewelry sector, companies like 老铺黄金 and 潮宏基 are highlighted for their ability to leverage craftsmanship and rising gold prices to meet consumer demand for both investment and personal enjoyment [4] - The report also identifies opportunities in the cross-border e-commerce sector, with companies like 小商品城 and 安克创新 positioned to adapt to changing tariff policies and enhance their operational resilience [4] Industry Review - The first half of 2025 saw a stable growth in retail, with essential goods like food and beverages showing strong performance, while discretionary categories like cosmetics and apparel experienced varied growth rates [8][20] - The beauty sector recorded a 4.1% year-on-year increase in retail sales, while gold jewelry sales surged by 12.3%, benefiting from a low base effect and high gold prices [23][4] - The report notes that the online retail sector continues to grow, with a year-on-year increase of 8.5% in online sales, indicating a shift in consumer purchasing behavior towards digital platforms [20][4] Future Outlook - The report anticipates that product innovation driven by AI and emotional value will be key to differentiating brands in the retail space, with companies encouraged to leverage these trends for growth [60][65] - Policy measures aimed at stimulating domestic consumption are expected to further enhance consumer spending power, particularly in sectors like childcare, employment, and elderly care [60][4] - The report emphasizes the importance of adapting to external market conditions, including tariff negotiations, which could impact the performance of cross-border e-commerce companies [60][29]