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小商品城总经理包华:推出系列AI产品,在新电商格局中寻找增量
Core Insights - Yiwu has transformed from a barter economy to the "World Capital of Small Commodities" over 40 years, with 75,000 shops and 2.1 million products, facing challenges from global trade shifts and e-commerce [1] - The introduction of AI products and digital transformation is crucial for the survival and growth of traditional markets like Yiwu's Small Commodity City [1] Group 1: Digital Transformation Initiatives - Since 2023, Yiwu has invested heavily in computing power and R&D, launching a series of AI products to find growth in the new e-commerce landscape [1] - The ChinaGoods platform has released the world's first small commodity trade model, enabling merchants to quickly convert Chinese videos into multiple languages, supporting up to 116 languages [1] Group 2: Efficiency and Cost Reduction - The AI Image Factory allows merchants to digitize products more efficiently, increasing the output from 5 products per day to 50, a tenfold improvement [2] - The introduction of AI+DeepSeek helps merchants create promotional content quickly, generating significant online engagement, with one topic reaching 600 million views globally [2] Group 3: B2B Platform Development - Yiwu has developed a B2B platform to facilitate online international trade for merchants and buyers, while also serving global cross-border e-commerce platforms [3] - The establishment of the Yiwu Global Digital Trade Center aims to position Yiwu as a benchmark project for the new generation of markets, inviting global participation [3]
第五届中国新电商大会开幕 AI赋能新电商成焦点
Huan Qiu Wang Zi Xun· 2025-07-27 09:13
Core Insights - The fifth China New E-commerce Conference opened in Yanbian, Jilin Province, focusing on the deep integration of digital technology and new e-commerce [1][3] - The conference aims to transform technological advantages into developmental advantages and promote high-quality development in new e-commerce [3] Group 1: Conference Objectives and Themes - The conference is organized by the China Internet Society and supported by various governmental and commercial entities, emphasizing the importance of collaboration in enhancing the digital economy [3] - Key objectives include strengthening digital technology, cultivating distinctive brands, ensuring regulated development, and promoting open cooperation to expand industry growth [3] Group 2: Industry Developments and Projections - The "China New E-commerce Development Report (2025)" highlights that new e-commerce has evolved from a mere transaction tool to a transformative ecosystem for the entire industry chain [3] - Projections indicate that by 2024, the total online retail sales in China will reach 15.5 trillion yuan, with physical goods online retail accounting for 26.8% of total social retail sales [3] Group 3: Case Studies and Innovations - Yiwu's digital transformation was showcased, emphasizing the necessity of embracing AI for traditional market development, with significant investments in AI tools [5] - Innovations include the world's first small commodity trade model supporting multilingual video conversion and AI-generated high-quality marketing content, which has gained substantial online attention [5] Group 4: Awards and Initiatives - The conference featured an award ceremony recognizing 12 units, including Alibaba, for their innovative practices in the e-commerce sector [8] - Initiatives launched during the conference include the "Cross-border Exhibition and Sales Integration Project" and the "New E-commerce High-Quality Development Action" [8]