Core Viewpoint - The article highlights the participation of Master Kong at the Shanghai International Carbon Neutral Technology, Products, and Achievements Expo, showcasing its commitment to green consumption and sustainable practices in the food and beverage industry [1][10]. Group 1: Company Initiatives - Master Kong has upgraded its practices in the Environmental, Social, and Governance (ESG) areas, focusing on innovative production methods and collaboration with stakeholders to promote green growth across the entire supply chain [3][12]. - The company launched the "Everything Has a Source" project, establishing environmentally friendly vegetable bases in Hebei, Shaanxi, and Xinjiang, creating a model that integrates enterprises, bases, and farmers [3][12]. - Master Kong's instant noodles have undergone packaging transformation, achieving a 90% reduction in plastic usage by replacing plastic bowls with paper ones and using bamboo forks instead of plastic [5]. Group 2: Product Innovations - The company is set to launch a carbon-neutral high-end tea beverage, "Tea's Inheritor," in 2024, continuing its trend towards healthier, sugar-free products [6]. - Master Kong's new series of AI smart refrigerators, which reduce energy consumption and carbon emissions by over 40% compared to traditional models, aims for 100% coverage by 2030 [6]. - The company is also developing easy-to-recycle, label-free bottled water, contributing to marine ecological governance through various initiatives [6]. Group 3: Industry Recognition and Engagement - Master Kong was recognized as a "Green Low-Carbon Partner" by the Shanghai Municipal Economic and Information Commission, highlighting its role in promoting green and low-carbon industry development [10][11]. - During the expo, Master Kong engaged in discussions on creating green value and expanding into international markets, emphasizing the importance of product design in reducing carbon emissions [11][12]. - The company aims to serve as a platform for the application and innovation of new carbon reduction technologies, aligning with consumer demands while driving the industry towards carbon neutrality [12].