Core Viewpoint - The forum highlighted the integration of culture and tourism in Macau, showcasing its achievements and future plans to establish itself as a world-class tourism destination [1][2]. Group 1: Recent Achievements and Future Plans - Macau's tourism industry is experiencing a strong recovery, with inbound visitors expected to exceed 19.21 million by mid-2025, reaching 95% of 2019 levels [1]. - The average non-gaming tourist expenditure has increased by 22% compared to 2019, reaching 1,970 MOP [1]. - Macau has been recognized as the top destination in the "2024 China Tourist Satisfaction Top Ten" and will be the "Cultural Capital of East Asia" in 2025 [1]. Group 2: "Tourism+" Initiatives - Macau is implementing four key "Tourism+" practices: integrating culture, food, health, and sports into the tourism experience [2]. - The "Macau Fun" smart itinerary planning has attracted nearly one million visitors for cultural experiences [2]. - The introduction of AI tourism assistants and smart monitoring systems has significantly enhanced visitor experience and operational efficiency [2]. Group 3: Regional Cooperation and Global Promotion - The collaboration between Macau and Hengqin is pivotal for regional cultural and tourism development, with initiatives like the "Macau-Hengqin Art Market" and "Macau Heart Encounter" [3]. - Macau's international promotional efforts have expanded, with a social media presence across 28 accounts and an increase in overseas visitors by 66% [3]. Group 4: Future Directions - Future tourism strategies include targeting Southeast Asia, Europe, and the Middle East to enhance international influence [4]. - The focus will shift from recovery to brand building, with an emphasis on youth and senior tourism markets [4]. - Development of a tourism big data platform and smart scheduling mechanisms will be prioritized to revitalize cultural heritage [4].