AI概览(AI Overviews)
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“AI改变流量”第一案:《滚石》杂志母公司诉谷歌“AI概览导致相关收入下降1/3”
Hua Er Jie Jian Wen· 2025-09-14 11:43
Core Points - Penske Media has filed an antitrust lawsuit against Google, accusing the company of illegally using its content through the AI Overviews feature in search results, which allegedly siphons traffic and damages revenue [1][2] - The lawsuit claims that since the end of 2024, revenue from online shopping affiliate links has decreased by over one-third due to reduced traffic from Google [1][2] - This lawsuit marks the first instance of a major media group seeking legal recourse for direct economic losses attributed to Google's AI functionalities [1] Summary by Sections Core Allegations - The lawsuit details how Google's AI Overviews provide integrated summaries that allow users to obtain answers without clicking on original links, thus diverting traffic away from content publishers [2] - Approximately 20% of search results containing links to Penske Media's websites feature AI Overviews, with this percentage on the rise [2] - The lawsuit warns that this diversion of traffic will have a detrimental impact on the overall quality and quantity of information available online [2] Google's Response - Google spokesperson José Castañeda described the allegations as baseless, asserting that AI Overviews enhance search utility and create new opportunities for content discovery [3] - Google claims that the links appearing alongside AI Overviews lead to higher-quality clicks, as users tend to spend more time on the sites they visit through these links [3] Publisher's Dilemma and Legal Demands - Penske Media faces a dilemma: either block Google from indexing its content, which would jeopardize its business, or allow Google to scrape its content, thereby supporting a system that threatens its publishing operations [4] - The lawsuit seeks a permanent injunction against Google's alleged illegal activities and unspecified monetary damages [4] - The case includes 13 publications under Penske Media, such as Billboard, Variety, and Vibe, and is part of a broader trend of legal conflicts between media companies and AI firms [4][5]