Core Insights - The wearable device market experienced rapid growth in Q1 2025, with a year-on-year increase of 13%, reaching a shipment volume of 46.6 million units [1] - The market is transitioning from a "hardware-driven" model to an "ecosystem-driven" model, with manufacturers focusing on platform and service development to enhance user retention and sustainable revenue [2] Market Demand Release - The growth in Q1 2025 was driven by a low base from the previous year and a rebound in market demand, with all major product categories (basic bands, basic watches, and smartwatches) showing growth [2] - The top five brands by shipment volume were Xiaomi, Apple, Huawei, Samsung, and Garmin [2] - The true wireless stereo (TWS) earphone market also saw a strong rebound, with a year-on-year growth of 18%, reaching 78 million units, marking the highest growth rate since 2021 [2] AI Empowerment Acceleration - The integration of AI with wearable devices is expected to drive future industry growth, with several companies accelerating their related initiatives [4] - Hengxuan Technology reported a revenue of 999.5 million yuan in Q1 2025, a 52.25% increase, attributed to the continuous growth of the smart wearable market [4] - Shanghai Longqi Technology expanded its product matrix by successfully developing AI eyewear accessories in collaboration with leading global internet clients [4] - Analysts predict that advancements in AI technology, particularly in healthcare functions like blood glucose measurement, will convert into market momentum, driving global shipment growth [4] TWS Earphone Market Dynamics - The TWS earphone market is experiencing a replacement cycle, with a significant number of users expected to upgrade their devices by 2025 [3] - Factors such as new product launches from leading brands, government subsidies, and the rise of open-ear designs are stimulating market growth [3] - The application of AI features in TWS earphones, such as generative AI and adaptive noise cancellation, is anticipated to accelerate, driving product differentiation strategies among manufacturers [5]