AI超级店长“绝智”

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当卤味遇上AI,绝味掀起一场关于增长的数智变革
Zhong Guo Jin Rong Xin Xi Wang· 2025-07-24 08:06
Core Insights - The core strategy of Juewei Foods focuses on "serving users, co-creating with partners, and empowering the ecosystem" through deep integration of AI and business [1][3][13] - Juewei has evolved from a small shop in Changsha to over 10,000 stores with annual sales exceeding 10 billion yuan, launching the Juewei 2.0 digital future strategy at its 20th anniversary [3][10] - The company emphasizes a consumer-centric approach, exemplified by its "listening to feedback" culture, which has successfully engaged younger consumers [8][9] AI Integration and Innovation - Juewei appointed China's first Chief Digital Growth Officer to lead its AI-driven growth strategy, highlighting the importance of technology in enhancing consumer experience [3][4] - The company has developed various AI applications, including the AI ordering assistant "Xiao Huoya" and the AI membership system, to improve operational efficiency and customer engagement [10][11] - Juewei's AI strategy is built on four core predictions about AI's future impact on business, emphasizing the need for deep integration of technology and operations [9][10] Operational Efficiency - The introduction of the AI store manager "Juezhi" has significantly improved store operations, providing real-time support and knowledge to staff, resulting in a 39% increase in operational efficiency [11][12] - The AI system allows for direct communication of strategies from headquarters to store employees, reducing information loss and enhancing execution accuracy [12] Collaborative Ecosystem - Juewei's AI strategy includes collaboration with partners like Tencent to create an open AI innovation platform, the AIPC plan, aimed at providing digital solutions for the retail industry [13][14][16] - The company believes that the true value of AI lies in its practical application and continuous improvement through user feedback, fostering a collaborative environment for industry-wide growth [16]