转自：新华财经 进入2025年，零售业站上了十字路口。一些企业仍在追逐万店的梦想，一些企业开始关店调整；一些企 业继续沿着消费升级的逻辑打造产品，一些企业则开始追求质价比；一些企业在规模庞大的下沉市场中 获利，另一些企业发现四五线城市并不符合自己的商业模式，于是继续坚守城市市场……更多企业仍在 抉择的十字路口，希望在变化的市场环境中，找到真正适合自己的生存路径。 零售业的纠结并非空穴来风，而是经济发展到现阶段必然经历的过程。中国连锁经营协会会长彭建真就 分享称："全世界都有这样一个规律，大概在人均GDP一万美元之前，市场处于大众消费的阶段，消费 不断升级。但人均GDP进入一万美元之后，消费开始呈现分级的状态。比如有的消费者喜欢优质优价， 喜欢奢侈品，同时也会有大量消费者看重质价比，消费出现明显分层。" 而当下零售业抉择的本质，实际上是要做出选择，企业要如何"定位"，要面对哪一层的消费者，提供哪 些产品与服务，以及如何提升"能力"，如何面向目标客群，更精准、高效地提供产品与服务。而要做好 这一点，企业还需要补齐三堂课。 消费分级下的精细化经营 消费分级的大背景下，如何更好地识别客群并提供他们所需的产品与服务成为 ...

Core Insights - The core strategy of Juewei Foods focuses on "serving users, co-creating with partners, and empowering the ecosystem" through deep integration of AI and business [1][3][13] - Juewei has evolved from a small shop in Changsha to over 10,000 stores with annual sales exceeding 10 billion yuan, launching the Juewei 2.0 digital future strategy at its 20th anniversary [3][10] - The company emphasizes a consumer-centric approach, exemplified by its "listening to feedback" culture, which has successfully engaged younger consumers [8][9] AI Integration and Innovation - Juewei appointed China's first Chief Digital Growth Officer to lead its AI-driven growth strategy, highlighting the importance of technology in enhancing consumer experience [3][4] - The company has developed various AI applications, including the AI ordering assistant "Xiao Huoya" and the AI membership system, to improve operational efficiency and customer engagement [10][11] - Juewei's AI strategy is built on four core predictions about AI's future impact on business, emphasizing the need for deep integration of technology and operations [9][10] Operational Efficiency - The introduction of the AI store manager "Juezhi" has significantly improved store operations, providing real-time support and knowledge to staff, resulting in a 39% increase in operational efficiency [11][12] - The AI system allows for direct communication of strategies from headquarters to store employees, reducing information loss and enhancing execution accuracy [12] Collaborative Ecosystem - Juewei's AI strategy includes collaboration with partners like Tencent to create an open AI innovation platform, the AIPC plan, aimed at providing digital solutions for the retail industry [13][14][16] - The company believes that the true value of AI lies in its practical application and continuous improvement through user feedback, fostering a collaborative environment for industry-wide growth [16]