当下，越来越多的网友开始借助生成式人工智能解答生活疑问、辅助消费决策。可搜索出的答案里，有 不少是并未标注"广告"字样的推广信息。据新华视点调查，广告商常通过编造所谓"权威报告"干预AI搜 索结果，而广告代理机构则是这类操作的主要执行者。他们提供的所谓生成式引擎优化服务，是在承接 付费业务后，通过海量投放含目标产品及品牌的软文，提升这些软文被大模型抓取的概率，进而操控 AI的搜索结果。 某代理商提供的所谓"生成式引擎优化"服务收费价目表。 摒弃传统搜索引擎，转而问AI要答案，就是冲着其高效整合信息并作答的能力。可如果这个答案里， 充斥着刻意编造的数据、精心伪装的话术、批量分发的软文，那所谓的便捷与高效，就成了一种隐秘的 操纵，AI答案也成了认知与消费陷阱。获得这些极具迷惑性的信息，用户不仅知情权与选择权受到侵 犯，还可能在医疗、金融等低容错场景中遇到财产乃至安全风险。海量虚假内容面前，用户对AI问答 的态度无疑会从欢迎、深度依赖变成质疑、避之不及。这不仅仅是个别AI公司的声誉危机，更是对这 一新兴行业技术伦理的沉重打击。 力"。在数据清洗、模型训练与结果生成中，被认为绝顶聪明的AI无疑应该建立更智能的"污染" ...

Group 1 - Major platforms are launching AI tools in the travel vertical to enhance efficiency for B-end businesses, with a focus on improving service and decision-making through data integration [1] - Meituan introduced its AI tool "Meituan Jibai" aimed at hotel operators, which provides dynamic operational suggestions based on real-time local event data and historical booking trends [1] - The AI tool can enhance customer service by recognizing guest preferences and responding to personalized requests, thereby improving guest satisfaction during their stay [1] Group 2 - Fliggy has integrated AI technology into merchant operations, offering tools like "one-click product release" and AI Q&A to streamline various operational processes [2] - Tongcheng Travel's subsidiary, Lvzhi Technology, provides an AI self-service solution for hotels that can reduce labor costs by 30% while enhancing the guest experience [2]