Investment Rating - The report maintains an "Outperform" rating for JD Health [6][18]. Core Insights - JD Health achieved a revenue of 35.3 billion yuan in H1 2025, representing a year-on-year increase of 25%. The growth was driven by an increase in active user numbers and the online penetration of health products [10][18]. - The company reported a non-IFRS net profit margin increase from 9.3% to 10.1% year-on-year, with operating profit margin rising from 3.6% to 6.2% [2][11]. - Active users surpassed 200 million, with a 10% year-on-year growth, and daily consultation volume exceeded 500,000 [3][12]. Revenue Summary - In H1 2025, product revenue reached 29.3 billion yuan, up 23% year-on-year, while service revenue was 6 billion yuan, reflecting a 34% increase [10][18]. - The number of merchants increased to over 150,000, up more than 50,000 from the end of the previous year [10][18]. Profitability Summary - The gross profit margin for H1 2025 was 25.2%, an increase of 1.6 percentage points year-on-year, attributed to growth in advertising revenue and improved supply chain capabilities [2][11]. - Fulfillment expenses rose from 2.9 billion yuan to 3.6 billion yuan, but the fulfillment cost rate decreased from 10.4% to 10.1% due to cost dilution from increased order volume [2][11]. Operational Data Summary - The company is actively promoting instant retail services, connecting over 200,000 pharmacies, and expanding online medical insurance payment services to nearly 200 million people [3][12]. - JD Health has launched AI medical products, with over 50 million users served by AI medical assistants by the end of June [3][12]. Financial Forecast - Revenue projections for 2025-2027 are 70.1 billion, 80.8 billion, and 90.9 billion yuan, with adjustments of +7%, +10%, and +11% respectively [18]. - Adjusted net profit forecasts for the same period are 5.5 billion, 6.2 billion, and 6.9 billion yuan, with adjustments of +25%, +27%, and +28% respectively [18].