Core Insights - The basketball shoe market is experiencing a decline, with sales dropping by 5% in 2024 and projected to fall by 8% by May 2025, posing challenges for major sports brands that heavily invest in this category [1][2] - The rise of running shoes, which are favored for their comfort and broader audience appeal, is a significant factor contributing to the decline in basketball shoe sales [2][3] - The influence of basketball stars, particularly Michael Jordan, has waned over time, leading to a decrease in the cultural relevance of basketball shoes compared to their past prominence [6][8] Group 1: Market Dynamics - The basketball shoe market was once a popular choice for consumers, but the shift towards running shoes has disrupted this trend, as brands struggle to compete with the technological advancements and pricing strategies of running shoes [2][3] - New brands like Hoka and On are capitalizing on the running trend by associating their products with an ideal lifestyle, attracting a diverse consumer base [3][5] Group 2: Brand Strategy - To revitalize basketball shoe sales, brands must focus on technological innovation and performance enhancement, as these are critical competitive advantages in the market [9][10] - The development of new materials and supply chain advancements are essential for creating high-performance basketball shoes that can attract consumers [12] Group 3: Role of Designers - Designers are increasingly stepping into the spotlight, engaging directly with consumers to share design philosophies and brand stories, which can positively impact sales [13][17] - The emergence of platforms for designers to share knowledge and experiences is fostering a collaborative environment that can lead to innovative design breakthroughs [16][17]