▌乡下玉米 10 0 9 g g 0 0 0 Philip 14/ 房子住了十五六年，家里的东西跟雨后春笋似的，越攒越多。这个元旦假期，我们哪也没去，一家三口整齐地决 定："来场断舍离！" 头一波先瞄准旧衣服，打算挑些送小区回收柜。要说衣服多，我认第二没人敢认第一，四个柜子里一大半都是我的。 老公翻出几条裤子："这几条你早穿不下了，扔了吧？""有的才穿过几次呢！留着留着，等我瘦了就能穿。""这条裙子 压箱底好几年了，占地方。""那可不行，这是你去南京出差给我买的，样式也没过时，换个松紧带还能穿。""这风衣 总该淘汰了吧？""别别别！这是我刚上班那会儿买的，全是回忆啊，哪能说扔就扔？""秋衣秋裤你有好几套，这套都 变形了，别留了。""旧归旧，穿着舒服，再穿一季没问题！" 老公自己也有旧衣服，照样舍不得丢。有的说样式老了但布料好，在家穿正好；有的说虽然旧，版型却最称他心意。 反正绕来绕去，没几件能下定决心扔的。 合着我们仨，谁都舍不得对自己的东西下狠手。 当然，折腾半天也不算全无收获——总算挑出几样：几件旧衣服、几本旧杂志，还有一个拖把！ 衣服和杂志被我们分类投进了回收柜，拖把则放在了垃圾房——万一有人捡去还能派 ...

国信证券发布研报称，看好李宁(02331)品牌势能回升带动新的成长机会。预计公司2025-2027年归母净 利润分别为24.0亿元/26.8亿元/30.6亿元，看好后续新品与营销策略对业绩的拉动作用。综合考虑公司作 为本土龙头运动品牌经营反转向上的预期、长期盈利增长潜力以及充沛的现金储备，维持公司21.20- 22.30港元的合理估值区间，对应2026年约19-20倍市盈率，维持"优于大市"投资评级。 国信证券主要观点如下： 运动行业：持续扩容，圈层细分 中国运动户外鞋服行业2025年市场规模约4400亿元，在经历疫情前的高速增长和疫情波动后，目前增速 放缓在6%左右，同时内部结构发生显著变化：1)专业运动品类增长强于时尚运动，包括跑步、户外和 细分小球运动等领域增长强劲，但篮球市场较为承压;2)品牌格局从集中走向分散，从2019-2025年，行 业CR10从76%降至68%，先后发生国货崛起到垂类占优的趋势。 公司近况复盘："国潮旗手"的折戟与重振 2019-2021年，公司在国潮红利中产品力与品牌力共振，业绩大幅增长，2021年净利润达40亿元，相当 于3年前的5.6倍;2022-2024年，随着国潮退温 ...

智通财经APP获悉，国信证券发布研报称，看好李宁(02331)品牌势能回升带动新的成长机会。预计公司 2025-2027年归母净利润分别为24.0亿元/26.8亿元/30.6亿元，看好后续新品与营销策略对业绩的拉动作 用。综合考虑公司作为本土龙头运动品牌经营反转向上的预期、长期盈利增长潜力以及充沛的现金储 备，维持公司21.20-22.30港元的合理估值区间，对应2026年约19-20倍市盈率，维持"优于大市"投资评 级。 上一轮品牌势能上升期，公司的主导品类是篮球和运动生活，其在近几年大幅回撤，占比从2021年峰值 71%下滑至2025年上半年的46%;跑步品类强势崛起，2023-2024年增速达25%-45%，占34%成为公司第 一大品类。公司篮球鞋在经历量价齐跌后，价格逐步企稳，新IP系列销量攀升;跑鞋矩阵持续扩张， 2025年底发布的"超䨻胶囊"科技有望助推跑鞋延续增长动能。同时，公司推出"荣耀金标"系列和户外系 列，覆盖泛运动生活多元需求，为品类注入新增量。 渠道布局：调整初现成效，圈层细化有望开拓增量市场 2024年起，公司主动缩减直营门店规模，控制门店面积，带动直营经营利润率从2023年约10% ...

光明日报记者 冯家照 高建进 走进福建盼盼食品集团的研发中心，记者看到，实验仪器规律地低鸣。博士后曾少甫和他的团队，成功 将天然抗菌成分封装成纳米级的微胶囊，使烘焙食品的防腐效率提升2倍以上，成本却比进口同类产品 降低20%。 要让博士后人才安心地"把论文写在一线"，离不开真心实意的政策护航和细致入微的服务生态。泉州深 谙此道，打出了一套"资金+政策+服务"的组合拳。 在安踏集团的创新实验室内，博士李昂正调试着一双特殊的篮球鞋，鞋底硬度可随运动状态智能变化。 而在福建南方路面机械股份有限公司，自动分拣机器人正通过"光谱识别+机械臂分拣"，完成对建筑垃 圾中塑料、木材等轻物质的高效分离，分拣效率达2000次/小时以上，准确率可达95%。 这些看似不相关的场景，共同指向泉州产业转型的核心动力——一支深耕于生产一线的博士后科研队 伍。在这里，高层次人才的"最强大脑"与民营经济的"敏锐直觉"深度融合，推动前沿的实验室成果，快 速转化为货架上的产品与生产线上的革新。 泉州与博士后的结缘，始于一场迫在眉睫的产业自救。20世纪90年代，以晋江为代表的泉州民营经济蓬 勃发展，却也面临着规模小、经济效益低、抵御风险能力不足等问 ...

Industry Environment - In Q2 2025, major sports and apparel companies reported mixed financial results, with Nike's revenue at $11.097 billion, down 12% year-on-year, and a 21% decline in Greater China; Adidas saw a 2.2% increase in net sales to €5.952 billion, but a 3% drop in Greater China [2][3] - Anta's revenue grew by 14.3% in the first half of the year, with FILA brand revenue hitting a record high; Lululemon's quarterly revenue reached $2.525 billion, up 6.5% [2][3] - Puma's quarterly sales fell by 8.3%, resulting in a net loss of €247 million; Asics reported a 17.7% increase in net sales for the first half of the year [3] Trend Analysis - The "sneaker speculation" trend is waning, leading to reduced premiums in the basketball shoe market; however, new brands are emerging through platforms like Douyin, leveraging personal influence and fan economies [4] - Customization and national trend designs are becoming key drivers in jewelry consumption, with young women aged 24-30 leading the market; the demand for unique designs and emotional resonance is increasing [5] Shopping Center Dynamics - International fast fashion brands like H&M and Zara are losing ground in China due to e-commerce competition and brand aging, leading shopping centers to pivot towards high-rent sectors like dining and beauty [6][7] Global Expansion of Domestic Brands - Chinese apparel brands are increasingly targeting Southeast Asia for expansion, with companies like HLA and Semir opening numerous stores; however, overseas revenue remains low, typically under 2% of total revenue [8] High-End Functional Style - The rise of high-end functional fashion is influenced by cyberpunk aesthetics and a focus on human-centered design, with brands like Descente leading the trend by combining technology and aesthetics [9] Major Brand Developments - Lao Feng Xiang invested $24 million for a 20% stake in Maybach Luxury Goods Asia-Pacific to enhance its high-end business; this move aims to expand into the international market [10] - Tambor is transitioning from down jackets to outdoor sports and has filed for a Hong Kong IPO, facing challenges like brand recognition and high inventory turnover [11] - LVMH reported a 1% year-on-year revenue increase in Q3, leading to a significant rise in stock prices across the luxury sector, with a total market value increase of $70 billion [12][13] Market Innovations - Descente is gaining popularity among civil service professionals in China due to its functional designs, while facing challenges in maintaining a high-end image [14] - Bananain launched a pop-up store in Shanghai, focusing on immersive experiences and social causes, highlighting the brand's commitment to comfort and warmth [15] Lululemon's Challenges - Lululemon's recent quarterly report showed slowing revenue growth, particularly in men's apparel, with a significant drop in market value; the brand faces challenges in balancing core business and diversification efforts [16][17] Market Trends in Gold - The price of gold reached a new high, with institutions predicting further increases; brands like Chow Tai Fook are raising prices, but consumer sentiment remains cautious [18] Shein's Expansion - Shein is transitioning from an online-only model to a multi-channel retail approach, opening stores in France while facing localization challenges and regulatory pressures [19]

Core Insights - JD.com launched its "100 Billion Subsidy Day" on October 30, leading to a significant increase in consumer engagement, with user numbers up over 117% and order volume up over 125% compared to the previous year [1] Apparel and Fashion - The demand for winter clothing surged due to falling temperatures, with overall sales of warm clothing increasing by 258% year-on-year [2] - JD FASHION products, including down jackets and woolen garments, saw a remarkable sales increase of 288% month-on-month [2] - Specific categories like women's cashmere sweaters and down jackets experienced sales growth of 8 times and 6 times respectively [2] Footwear and Underwear - Sales of thermal underwear and homewear doubled year-on-year, with over 50 brands seeing their sales double [3] - Footwear categories, including winter shoes and boots, also saw significant growth, with over 300 brands experiencing sales increases of more than 100% [3] Sports and Outdoor Equipment - The trend for winter sports is rising, with sales of outdoor down jackets increasing by over 8 times [4] - Sales of sports equipment, including bicycles and skiing gear, saw a growth of over 10 times [4] Beauty and Personal Care - The demand for skincare products surged, with categories like moisturizers and face masks seeing sales growth of 2 times [5] - Over 50 beauty brands, including high-end names, reported sales increases of 10 times [5] Jewelry and Luxury Goods - Jewelry categories, including gold and diamond products, experienced sales growth of over 3 times [6] - Luxury brands, particularly in the down jacket and jewelry segments, saw sales increases of 5 times and 1.5 times respectively [7]

Summary of Li Ning's Q3 2025 Earnings Call Company Overview - **Company**: Li Ning - **Date**: Q3 2025 Earnings Call Key Points Industry Performance - Li Ning's overall channel revenue in Q3 decreased by mid-single digits year-on-year, with a weakening trend observed month by month [2][4][6] - The retail environment remains challenging, with expectations for Q4 to be below prior forecasts [2][8] Financial Metrics - As of the end of Q3, the number of main brand stores increased by 15 to 6,132, while direct-operated stores decreased by 46 [2][4] - The company maintained its annual store opening target but adjusted the net opening/closing numbers for various store types [2][5] Sales and Discounts - Discounts across all channels deepened year-on-year, particularly in direct and e-commerce channels, with offline discounts reaching mid-60% levels [2][6] - The company anticipates that the overall terminal performance will remain below expectations, posing challenges to achieving annual financial guidance [2][8] Product Categories - Pressure in Q3 primarily stemmed from basketball and sports lifestyle categories, with running and fitness growth slowing down [2][15] - Children's products and women's products showed better growth compared to men's products, but overall consumer spending remains weak [2][15] Marketing and Promotions - Li Ning plans to leverage upcoming events, including the 2026 Milan Winter Olympics, to enhance brand visibility and support sales growth [4][10][11] - The company is focusing on a comprehensive marketing matrix to support business development and manage costs effectively [3][16] Inventory Management - The company has increased inventory levels in anticipation of the double holiday and "Double Eleven" shopping festival, maintaining a healthy inventory turnover ratio of 4-5 months [6][9] - Despite the increase in inventory, Li Ning aims to control discounts to maintain profitability [9][23] Competitive Landscape - The competitive environment remains intense, with brands focusing on balancing revenue and inventory, leading to increased discounting pressure [8][20] - Li Ning is committed to enhancing its core competitiveness in running and basketball while addressing the challenges posed by competitors like Nike [8][20][21] Future Outlook - The company is currently formulating its 2026 budget, expecting moderate growth in domestic consumption but acknowledging ongoing business pressures [14] - Li Ning's long-term strategy includes focusing on high-value and functional products, as well as tapping into emerging sports trends [14][27] New Product Launches - Upcoming product launches include new running shoes featuring advanced water-repellent technology and collaborations with popular franchises [18][19] - The company is also enhancing its outdoor product line and integrating elements of traditional Chinese aesthetics into its offerings [21][22] Conclusion - Li Ning is navigating a challenging retail environment with strategic marketing initiatives and product innovations aimed at sustaining growth and enhancing brand equity [27]

Core Viewpoint - The online platform for the sports and outdoor industry has accelerated growth in Q3, with a divergence in pricing trends, where high-end segments and new IPs coexist with price reductions in classic mass-market products. Brands that can meet new niche demands or lead fashion trends are likely to achieve both sales and profit growth [1] Group 1: Q3 Performance Insights - Q3 showed a recovery in growth with an increase in penetration rates, particularly in footwear, with overall sales value up by 6.8%, sales volume up by 4.4%, and average price up by 2.6%. The outdoor category experienced double-digit growth with sales value up by 13.8%, sales volume up by 9.8%, and average price up by 3.6% [2] - The sports apparel category saw double-digit sales growth, while footwear sales growth turned positive, with running shoes accelerating to high double-digit growth, whereas basketball shoes experienced a larger decline [2] Group 2: Brand Performance - Nike is undergoing significant adjustment pains, with a sales decline of 12.4% year-on-year and a market share drop of 1.9 percentage points to 8.7%. However, its apparel segment saw slight growth, and running shoes grew by 19.3%, while basketball shoes and lifestyle shoes saw declines of 35% and 17%, respectively [3] - Adidas achieved a substantial sales increase of 13% despite a slight decrease in average price, gaining 0.5 percentage points in market share to 8.1%, driven by strong growth in its Trefoil apparel line and double-digit growth in running shoes [3] Group 3: Domestic Brand Dynamics - Anta's running shoe matrix has shown significant effectiveness, with a narrowing decline in lifestyle shoes. Li Ning maintained stable market share, with new products driving average price growth against the trend, and running shoes growing over 30% [4] - Xtep's market share slightly increased, with running shoes growing at 19%, while 361 Degrees also saw a slight market share increase, driven by its professional matrix, although basketball shoes continued to decline [4] Group 4: Market Trends and Recommendations - The overall growth potential in the sports and outdoor sector remains strong, with a clear trend of polarization in market structure. The growth comparison shows that sports apparel outperforms sports shoes, and running shoes outperform other types of sports shoes [5] - Recommended stocks include Li Ning for its strong new product capabilities, Anta for its multi-brand matrix advantage, and Xtep and 361 Degrees for their sustained growth driven by professional running products. Additionally, core retailers benefiting from international brand new product cycles, such as Tmall, and suppliers like Shenzhou International and Huali Group are also suggested for attention [6]

Investment Rating - The investment rating for the sports brand industry is "Outperform the Market" [2] Core Insights - The industry experienced a recovery in growth during Q3 2025, with an increase in penetration rates and a rebound in footwear growth. The overall sales for the sports category rose by 6.8%, with sales volume increasing by 4.4% and average prices up by 2.6%. The outdoor category saw a double-digit growth of 13.8% in sales [8][21] - Nike is facing significant adjustment pains, with a 12.4% year-on-year decline in sales and a market share drop of 1.9 percentage points to 8.7%. Adidas, on the other hand, achieved a 13% increase in sales, benefiting from the rapid growth of its clothing line and retro basketball shoes [8][9] - Domestic brands are under pressure from price competition, but new products are receiving positive market feedback. Anta's market share is declining, while Li Ning's new products are driving price growth. Xtep and 361 Degrees are also showing positive growth in their respective segments [8][9] Summary by Sections 1. Industry Overview - Q3 growth has rebounded with increasing penetration rates, and footwear growth has returned. The sports apparel category saw a sales increase of 6.8% and outdoor apparel grew by 13.8% [8][21] - The penetration rate for sports and outdoor categories continues to rise, now accounting for over 25% of the apparel market [21] 2. International Brands - Nike is experiencing a significant decline in sales, down 12.4% year-on-year, while Adidas has seen a 13% increase in sales [8][9] - Nike's footwear sales are particularly weak, with basketball shoes seeing a decline of 35% [8][9] 3. Domestic Brands - Domestic brands face intense price competition, but new products are performing well in the market. Li Ning has stabilized its market share with a growth rate exceeding 30% in running shoes [8][9] - Xtep and 361 Degrees are also showing positive growth, with Xtep's running shoes growing at 19% [8][9] 4. Key Takeaways - The overall growth potential in the sports and outdoor sector remains strong, with a clear trend of brand polarization. Running shoes are outperforming other categories, while the average prices for sports apparel have declined, indicating increased competition [8][9]

Group 1: Bond Market Outlook - The bond market has shifted from pessimistic liquidity expectations to improved economic outlooks, influenced by tariff impacts and risk preference changes [3][11] - The strategy for Q4 2025 focuses on short-term certainty while continuing to control duration, with expectations for 10-year government bond yields to range between 1.75% and 1.90% [11] - The market is facing challenges from mid-term logic shifts and potential changes in risk preferences, suggesting a cautious approach to long-term bonds [11] Group 2: TOP TOY and the Trend of the Toy Industry - TOP TOY, a brand under Miniso, has shown strong growth since its establishment in 2020, with a complete ecosystem from IP incubation to multi-channel sales [4][12] - The Chinese toy industry is experiencing rapid growth, with retail sales expected to rise from 207 billion yuan in 2019 to 587 billion yuan by 2024, reflecting a compound annual growth rate of 23.2% [12][4] - The company has a diverse IP matrix, with 17 self-owned IPs and over 600 licensed IPs, enhancing its competitive edge in the market [12][13] Group 3: Coal Industry Performance - Domestic coal production increased by 2.8% year-on-year, while coal imports decreased by 11.1%, indicating a tightening supply [14][15] - The average price of thermal coal in Q3 2025 showed a recovery, with expectations for further performance improvement in Q4 [15][14] - Key companies in the coal sector are projected to report varying earnings, with some exceeding expectations due to stable pricing and production increases [15][14] Group 4: Public Utilities Sector - The hydropower sector is expected to recover due to improved rainfall conditions, while thermal power profitability is anticipated to remain strong despite fluctuating coal prices [25][24] - Nuclear power generation is on the rise, with new units expected to contribute significantly to output growth [25][24] - The gas sector is witnessing a gradual recovery in consumption, supported by lower costs and improved pricing strategies [25][24]