Core Insights - Haier's Mairang refrigerator has achieved sales of over 700,000 units in less than 9 months in China, with a growth rate exceeding 50% [1] - The Mairang refrigerator has successfully entered the Vietnamese market, following its expansion into Thailand, Malaysia, and the Philippines [1] - Haier's refrigerator has become the number one brand in market share in Vietnam and the fastest-growing brand in the region [1] Product Features - The Mairang refrigerator features a multi-door design for categorized storage, HCS humidity control technology, and ABT Pro sterilization function, catering to local consumer needs for fresh and safe food storage [1] - It includes Smart Ice technology for quick ice production and an open beverage space that accommodates 95% of common beverage sizes, aligning with local preferences for cold drinks [1] - The refrigerator's ultra-thin 594mm design and color options of cream white and sunshine gold appeal to quality-conscious consumers in upscale apartment living [1] Market Performance - Haier's AQUA brand in Vietnam has launched the TM700 series refrigerator, equipped with dual water dispensers and dual ice-making modules, addressing diverse cold drink needs [1] - The Mairang refrigerator's launch has led to its presence in over 100 core stores nationwide, allowing customers to experience and order the product directly [1] - By H1 2025, Haier is expected to maintain the top market share in Southeast Asia for refrigerators, with large refrigerator sales increasing by over 50% [2]