Group 1 - The "2025 Beijing Live E-commerce Shopping Festival" was launched on May 24, featuring a theme of "'Direct' Purchase of Good Products 'Broadcasting' in Beijing" and will include nine main activities and numerous special consumption promotion events [1][2] - The festival is co-hosted by the Beijing Municipal Bureau of Commerce and the Tongzhou District People's Government, aiming to enhance consumer engagement through various interactive experiences [1][2] - The event includes a "Live Good Products Market" with an AI digital experience area, allowing consumers to immerse themselves in future shopping scenarios using virtual live streaming and AR technology [1][2] Group 2 - The market spans over a thousand square meters and features nine specialized zones, including foreign trade quality products, Silk Road e-commerce goods, and traditional crafts, promoting quality goods at competitive prices [2] - Over 200 well-known brands are participating, covering both traditional and new consumer brands, as well as international brands, with various promotional activities planned by major e-commerce platforms [2] - Tongzhou District is offering multiple integrated cultural and commercial activities, including discounts for consumers based on exhibition ticket stubs and a series of performances to enhance the cultural experience [1][2]