Group 1: Industry Trends - The medical beauty industry is experiencing a shift in promotional boundaries, with increased visibility through media such as the variety show "Actors Please Stand By 3" and the urban drama "In the Name of Beauty" [1][10] - The industry is facing a slowdown, with the annual compound growth rate expected to decrease from over 18.3% (2015-2024) to 13.2% in the next five years [2] - Consumer behavior shows a trend of maintaining budget while seeking better service and results, with a notable increase in repurchase frequency from 90 days last year to 64.3 days this year for Meituan's medical beauty users [2][4] Group 2: Meituan's Strategies - Meituan is enhancing its medical beauty business by launching the "North Star Medical Beauty List," which evaluates institutions and doctors based on 927 assessment points, providing reliable references for consumers [3][4] - The company has opened nearly 9,500 new medical beauty institutions on its platform this year [5] - Meituan is addressing the cost challenges faced by small and medium-sized institutions by collaborating with upstream brands to lower procurement costs [6][7] Group 3: Targeting High-End Consumers - Meituan is focusing on penetrating higher-tier consumer segments, particularly those classified as platinum and above, by offering special benefits and free services [8] - The company is leveraging external channels, such as sponsoring media content and utilizing platforms like Xiaohongshu, to attract higher spending users [9][10] - The recent relaxation of promotional boundaries in the medical beauty sector provides Meituan with broader opportunities for outreach and brand promotion [10]