Air Max1死亡之吻

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合作20年,为了12万美元,耐克起诉陈冠希旗下潮牌店
Hu Xiu· 2025-08-16 02:44
Core Viewpoint - Nike's lawsuit against Edison Chen, founder of CLOT, initially reported as a claim for $126.6 million, was later corrected to approximately $12,661.5, highlighting a clerical error but raising questions about the relationship between the two parties [1][2][5]. Group 1: Lawsuit Details - The lawsuit was filed in the U.S. District Court for the Central District of California, naming Edison Chen and his company Juice Los Angeles LLC as defendants [3]. - The corrected claim amount of $12,661.5 pertains to unpaid "goods and services" during Juice Los Angeles LLC's role as a distributor for Nike [6]. - Chen is personally liable as he is the guarantor for Juice's account with Nike, indicating a direct financial responsibility [6]. Group 2: Implications of the Lawsuit - The lawsuit signifies a notable shift in the long-standing partnership, as Nike's decision to publicly sue a partner of nearly 20 years over a relatively small amount is unusual for a company with annual revenues in the billions [2][4]. - Speculation arose regarding potential breaches of non-compete agreements or intellectual property disputes, especially following Chen's recent partnership with Adidas after ending his collaboration with Nike [4][7]. - The incident has led to discussions about the deterioration of the relationship between Nike and Chen, contrasting with the previously perceived amicable conclusion of their contract [7][25]. Group 3: Background on CLOT and Edison Chen - CLOT was founded in 2003 by Edison Chen and Kevin Poon, aiming to bridge Eastern and Western cultures through fashion [10]. - The brand has collaborated with multiple companies, including Nike, leveraging Chen's celebrity status to penetrate the Asia-Pacific market [11]. - CLOT's designs often incorporate Chinese cultural elements, with notable collaborations like the Air Max1 "Kiss of Death," which reflects traditional Chinese philosophy [13][18]. Group 4: Market Context and Trends - The lawsuit occurs against a backdrop of Nike's aggressive legal strategies to protect its brand, as seen in previous lawsuits against other companies [31][32]. - The retail landscape for CLOT's Juice stores has been challenging, with a significant reduction in physical locations and sales impacted by market dynamics and consumer behavior [33][35]. - The shift in Chen's partnership from Nike to Adidas may reflect broader trends in brand positioning and consumer perception within the sneaker and streetwear markets [38].