本报讯 （记者刘晓一）1月8日，世界糖果百强企业金多多食品集团正式启动旗下创意糖果品牌Amos阿 麦斯2026年度全球品牌主题行动——"阿麦斯请世界人民吃糖"。此次活动借力2026年深圳主办APEC的 重要契机，以春节糖果年货节为起点，贯穿全年持续推进，覆盖中国、美国、法国、约旦等多个国家和 地区，将品牌影响力深度渗透至不同文化背景、各类节庆场景的国际消费市场。 作为本次全球行动的首发站，深圳将率先拉开活动序幕。据悉，2026年1月下旬，一艘阿麦斯特制飞艇 将亮相深圳城市上空，通过"糖果空投"的创新互动形式开启活动篇章。消费者可扫码参与互动，有机会 赢取2026年春节限定糖果礼盒，同步成为金多多食品全球品牌叙事的首批见证者。 在国际舞台上，阿麦斯的"甜蜜足迹"遍布多个核心场景。在美国洛杉矶，品牌将登陆格莱美颁奖盛典， 以标志性音乐棒棒糖为载体，与全球顶尖音乐人开展艺术与"甜蜜"的跨界交流，践行"请全球音乐人吃 糖"的美好愿景。意大利米兰冬奥会期间，阿麦斯将多维度深度参与这一国际体育盛事：一方面与国际 体育记者协会携手，向记录赛场风采的幕后记者致敬；另一方面助力国际体育影视文化交流，弘扬体育 精神，同时为滑雪登 ...

Core Viewpoint - Jinduo Food Group has been awarded the "Best Case in Social Responsibility" at the 2025 Central and Eastern European ESG Best Practices Conference, highlighting its commitment to ESG principles and sustainable business practices [1][3]. ESG Commitment - ESG has evolved into a global movement for corporate management, becoming a crucial metric for sustainable development and long-term investment value [3]. - Jinduo's chairman, Ma Enduo, emphasizes the integration of ESG principles into the company's core operations, establishing a strong business model that respects global sustainability [3][4]. Environmental Initiatives - Jinduo adopts a long-term perspective on environmental protection, utilizing recyclable materials in packaging and developing plant-based alternatives to reduce animal gelatin usage [6]. - The company has implemented a governance model that promotes stability and shared value among stakeholders, while also focusing on employee health and development [6]. Social Responsibility Efforts - Jinduo prioritizes social responsibility, particularly in supporting children and women, with initiatives such as music concerts for special needs children and educational support in rural areas [7]. - The company has made significant donations to children affected by the Ukraine conflict and has provided aid to refugee children in Jordan, showcasing its commitment to global social welfare [7]. Future Vision - Looking ahead, Jinduo aims to continue its ESG practices and spread sweetness and love globally through its products, reinforcing its mission of responsibility for the future [8]. Conference Overview - The conference, co-hosted by various international organizations, gathered over 400 representatives to discuss new paths for cooperation in the ESG field, establishing benchmarks for corporate ESG development [9].