Group 1 - The core initiative of Amos brand is the global campaign "Amos Invites the World to Enjoy Candy," leveraging the 2026 APEC event in Shenzhen to enhance brand influence across various cultural and festive contexts [1][2] - The campaign will kick off in Shenzhen with a unique "candy air drop" event featuring a custom-made airship, allowing consumers to engage and win limited edition candy gift boxes for the 2026 Spring Festival [1] - During the Spring Festival, Amos will extend its reach to Inner Mongolia, using horseback riders to deliver candy, symbolizing unity and cultural celebration among China's diverse ethnic groups [1] Group 2 - Amos will participate in key international events, including the Grammy Awards in Los Angeles, promoting a signature music lollipop and fostering artistic exchanges with top global musicians [2] - The brand will also engage in the Milan Winter Olympics, honoring sports journalists and promoting cultural exchange in sports, while providing warmth to athletes in winter sports [2] - The global brand action will involve both Amos and Biobor, aiming to convey Chinese public welfare values and build a brand value system that transcends product functionality, fostering emotional resonance and cultural identity [2]

Core Viewpoint - Jinduo Food Group has been awarded the "Best Case in Social Responsibility" at the 2025 Central and Eastern European ESG Best Practices Conference, highlighting its commitment to ESG principles and sustainable business practices [1][3]. ESG Commitment - ESG has evolved into a global movement for corporate management, becoming a crucial metric for sustainable development and long-term investment value [3]. - Jinduo's chairman, Ma Enduo, emphasizes the integration of ESG principles into the company's core operations, establishing a strong business model that respects global sustainability [3][4]. Environmental Initiatives - Jinduo adopts a long-term perspective on environmental protection, utilizing recyclable materials in packaging and developing plant-based alternatives to reduce animal gelatin usage [6]. - The company has implemented a governance model that promotes stability and shared value among stakeholders, while also focusing on employee health and development [6]. Social Responsibility Efforts - Jinduo prioritizes social responsibility, particularly in supporting children and women, with initiatives such as music concerts for special needs children and educational support in rural areas [7]. - The company has made significant donations to children affected by the Ukraine conflict and has provided aid to refugee children in Jordan, showcasing its commitment to global social welfare [7]. Future Vision - Looking ahead, Jinduo aims to continue its ESG practices and spread sweetness and love globally through its products, reinforcing its mission of responsibility for the future [8]. Conference Overview - The conference, co-hosted by various international organizations, gathered over 400 representatives to discuss new paths for cooperation in the ESG field, establishing benchmarks for corporate ESG development [9].