Core Insights - Hitachi Construction Machinery Americas will showcase a 30,000 square foot exhibit at the 2026 CONEXPO-CON/AGG, highlighting a comprehensive range of equipment, technology, and solutions while announcing a brand upgrade to LANDCROS, marking a new phase in the construction machinery industry [1][7] Group 1: Brand Upgrade and Exhibition Details - The company will officially change its corporate and brand name to LANDCROS starting April 2027, while maintaining its manufacturing excellence, dealer support system, and established business operations [5][11] - The exhibit will feature over 20 main equipment models and more than 15 types of attachments, showcasing a full range of products including excavators, wheel loaders, and compact equipment [3][9] Group 2: Technological Innovations - The exhibition will highlight technological innovations developed in collaboration with award-winning startups from the 2024 Entrepreneur Challenge, addressing industry challenges such as labor shortages and equipment adaptability [3][9] - Attendees will experience the AssistPro AI tool, which allows semi-autonomous excavators to learn repetitive task processes, and a new machine guidance system aimed at improving construction accuracy [3][9] - The LANDCROSConnect fleet management system and autonomous transportation solutions for mining trucks will provide technical support for efficient project fleet management, with multiple technologies demonstrated live [3][9] Group 3: Commitment to Future Solutions - As a leading provider of integrated solutions for North American construction and mining scenarios, the company combines precision manufacturing from Japan with localized support from its U.S. headquarters and parts warehouses [5][11] - The exhibition serves as a significant milestone for the company in transitioning to LANDCROS and continuing to lead the construction machinery industry towards a more intelligent and sustainable future [5][11]