BIGO广告业务
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欢聚:3Q广告业务增速加快步入释放期
HTSC· 2025-11-21 09:12
Investment Rating - The report maintains a "Buy" rating for JOYY Inc. with a target price of $84.20 [6][11]. Core Insights - JOYY's Q3 revenue reached $540 million, slightly exceeding the expected $532 million, with a year-over-year decline of 3.3%. The adjusted net profit attributable to shareholders was $72 million, also above the consensus estimate of $70 million [1][6]. - The acceleration in BIGO's advertising revenue is a key driver for the company's performance, with a significant year-over-year growth of 33.1% in Q3 [2][3]. - The company is focusing on optimizing its advertising algorithms and expanding its client base, which is expected to further enhance advertising revenue growth in the future [1][2]. Revenue and Profitability - For 2025-2027, the projected revenues are $2.11 billion, $2.29 billion, and $2.42 billion, respectively, reflecting slight upward adjustments from previous forecasts [5][11]. - The adjusted net profit estimates for the same period are $275 million, $277 million, and $303 million, indicating a stable profit margin [5][11]. - The advertising business is anticipated to become a significant growth driver, with expectations of continued expansion in the coming years [11][12]. Segment Performance - The BIGO segment generated $470 million in revenue for Q3, with a notable recovery in advertising revenue, which grew by approximately 50% year-over-year [2][3]. - The live streaming business showed signs of recovery, achieving a 3.5% quarter-over-quarter growth, although it still faced a year-over-year decline of 12% [3][4]. - The "All other" segment reported revenues of $68 million, with a year-over-year increase of 9%, and is expected to narrow its operating loss significantly [4][11]. Valuation - The report adjusts the valuation method to a sum-of-the-parts (SOTP) approach, estimating a total market value of $4.5 billion for JOYY, corresponding to a target price of $84.20 per share [11][13]. - The valuation multiples for the BIGO live streaming and advertising businesses are set at 12.4x PE and 3.1x PS, respectively, aligning with comparable companies [13][14].