Core Viewpoint - Beijing Automotive's revenue for the first half of 2025 decreased by 12.6% year-on-year, primarily due to price competition and declining sales [1][2] Group 1: Financial Performance - The company's revenue reached 82.398 billion RMB, showing a significant decline compared to the previous year [1] - Profit attributable to equity holders was 360 million RMB, down 81.8% year-on-year, with basic earnings per share at 0.04 RMB [1] Group 2: Strategic Focus - The company is guided by the principles of "survival, reform, and development," focusing on both domestic and international markets [1] - The company aims to enhance operational efficiency and improve business quality while maintaining a stable sales base [1] Group 3: Product Development - Beijing Automotive is committed to the development of new energy vehicles, continuously improving its product matrix [2] - The Beijing brand launched the BJ30 and BJ40 extended-range models, combining off-road capabilities with new energy technology [2] - Beijing Benz is expanding its product lineup with the new all-electric long-wheelbase CLA, showcased at the 2025 Shanghai International Auto Show [2] - Beijing Hyundai unveiled its first pure electric SUV, marking a new phase in its new energy strategy [2] - Fujian Benz has initiated the construction of the Mercedes-Benz new energy commercial vehicle platform (VAN.EA) in China, progressing towards a new luxury pure electric MPV project [2]