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中国冰箱出海抢市场 海尔冰箱已居西班牙第一
Jin Tou Wang· 2025-07-02 04:16
Group 1 - The core viewpoint is that Haier refrigerators are successfully penetrating the international market, particularly in Spain, achieving significant sales growth and market share [1][2] - In May, Haier's refrigerator sales share reached 13.3%, making it the top player in the refrigerator industry, with notable performance in both high-end and mainstream markets [1] - Haier's multi-door refrigerators excel in the high-end segment, capturing 35% market share with a premium positioning index (PI) of 146, driven by innovative features such as advanced preservation technology [1] Group 2 - The success of Haier refrigerators in Spain exemplifies the company's globalization strategy, focusing on local R&D, manufacturing, and service to enhance market integration [2] - Haier aims to continue deepening its presence in the Spanish market by offering higher quality products and services to solidify and expand its leading position [2]