为用户而创新，收获国家级认可 科技创新的最终目的是为了用户，这一理念在海尔智家的获奖项目中得到了充分体现。 随着新一轮科技革命和产业变革不断深化，科技创新已成为推动轻工业高质量发展的核心引擎。 近日，在南京召开的"2025轻工业科技创新与绿色发展大会"上，海尔共有三个科技创新项目，入选"十 四五"轻工领域先进科技创新成果这一国家级奖项，数量行业最多。其中，海尔智家独占两项，充分体 现了其在轻工科技前沿的创新实力与行业引领地位。 随着高端生鲜需求不断扩大，用户对食材风味、口感也有了更高要求。在此次获奖的"温湿氧磁多维精 准控制家用保鲜电器技术创新与产业化"项目中，海尔冰箱通过温度、湿度、控氧、磁场四个不同的保 鲜技术方向，有效延长食材存储时间，最大程度保留营养成分，让用户吃得更健康。 时代在变，用户的需求也一直在变。为了能与时俱进，海尔智家搭建起全球领先的研发体系，通过打造 线下10+N开放式创新平台，线上HOPE平台协调各地研发资源，为每一项用户需求高效落地转化。 这样高效精准的创新，不仅满足了用户，也让海尔智家赢得了家电科技领域的领先地位。截至目前，海 尔智家已经拥有200余项引领行业的原创科技，而且在专利 ...

Core Insights - Haier has emerged as the fastest-growing refrigerator brand in Germany, surpassing local brands, driven by consumer trust and product quality [1][2] - The innovative drawer-style refrigerator design by Haier caters to the local preference for convenience and energy efficiency, significantly appealing to German consumers [2] Group 1: Market Performance - In the first half of the year, Haier's refrigerator sales in Germany have shown remarkable growth, indicating a shift in consumer preferences towards Chinese brands [1] - Haier's market share in Europe is leading among Chinese brands, with a 40% share in multi-door refrigerators, making it the fastest-growing brand in Italy, the UK, and Spain [2] Group 2: Product Innovation - The drawer-style refrigerator, first introduced in 2008, has undergone over ten iterations, integrating features like "embedded" and "partitioned freshness" to align with local kitchen culture [2] - The drawer design allows for easy access to frozen foods and has been certified by VDE to reduce energy consumption by 30% during daily use [2] Group 3: Consumer Trust - A local consumer, Mr. Schmidt, expressed high trust in Haier due to the durability of his previous Haier refrigerator, which operated without issues for 17 years [1] - The positive experience of long-term users like Mr. Schmidt contributes to the brand's reputation and willingness to recommend Haier to others [1]

Core Insights - The live streaming event by Haier and JD.com on November 11 not only boosted sales but also transformed the interaction logic between the brand and users [1] - The event showcased a shift in the live streaming industry from "traffic-driven" to "trust-driven" models, emphasizing innovative content and engagement [2] Group 1: Innovative Engagement - The appearance of four Haier executives was marked by a "wish-sharing" format, creating emotional connections with users by addressing seasonal pain points [2][3] - Interactive elements such as dialect-based product promotion and fun quizzes significantly enhanced user participation [2] - The product demonstration was transformed into a hands-on experience, showcasing product performance through experiments rather than traditional presentations [3] Group 2: Emotional Connection - The "CEO Wish Pool" segment allowed users to share creative ideas, reinforcing the emotional bond between the brand and its customers [3] - The event highlighted Haier's commitment to responding to user expectations, enhancing the brand's image and fostering deeper relationships with consumers [3] Group 3: Marketing Success - The live stream achieved a sales conversion of 12 million yuan and attracted over 3 million viewers, marking a dual success in brand exposure and sales [4] - A comprehensive online resource matrix was established, utilizing platforms like Douyin and Weibo for effective audience engagement and content dissemination [4][5] - The integration of online and offline experiences, including real-time interactions at JD.com stores, demonstrated the value of ecosystem collaboration [5]

Core Insights - Haier's refrigerator division has achieved significant growth in a challenging market, with a market share of 47.2% in the first three quarters of 2025, reflecting a year-on-year increase of 3.1 percentage points, leading both in share and growth [1][3] - The company's growth strategy focuses on a full-chain digital transformation driven by AI, aiming to meet user needs precisely and co-create popular products with users, leading to high-quality growth [1][5] Group 1: Strategic Transformation - The industry faces intensified homogenization and a linear "production-sales" model that has reached its limits, prompting Haier to reshape this model into a user-driven closed-loop ecosystem covering R&D, smart manufacturing, and marketing [3][5] - Haier's AI transformation strategy includes direct user feedback integration into R&D, shifting from a production-centric to a demand-driven innovation approach [5][6] Group 2: Manufacturing and Marketing Innovations - Haier has established three lighthouse factories, integrating cutting-edge technologies like digital twins, 5G, big data, and AI to create an efficient and high-quality manufacturing system, ensuring rigorous quality control with AI visual inspections [5][6] - The marketing strategy employs "full-stack AI + full-domain ToC," enabling precise user demand capture and transforming online traffic into actual sales, creating a self-optimizing growth cycle [5][6] Group 3: Product Development and User Experience - Haier has launched the AI full-space preservation solution, enhancing user experience from "functional satisfaction" to "scenario customization" through a six-product matrix [5][11] - The Boguang series redefines user experience by upgrading from "passive storage" to "active management," utilizing AI to create personalized preservation plans based on a vast knowledge base [6][11] - The Mairang series exemplifies user co-creation, with AI-driven feedback leading to rapid product iterations and impressive sales performance during the pre-sale period [8][9] Group 4: Addressing Diverse Consumer Needs - The Tianyue series caters to multi-generational families with over 550L capacity and 13% energy savings, while the Hanyue series maximizes storage capacity within the same dimensions [11] - The Shanchahua series features a professional ultra-thin design for seamless integration into home decor, and the Xiaohonghua series offers customizable color panels to enhance aesthetic appeal [11] - Haier's AI full-space preservation solution not only boosts its market share but also provides a replicable model for the industry to escape price wars and achieve sustainable value growth [11]

Core Insights - The "14th Five-Year Plan" is nearing completion, with technology innovation driving industrial upgrades and high-quality economic development in China [3][7] - Significant achievements in technology innovation have been reported, including record-breaking advancements in construction machinery and the rise of "lighthouse factories" [3][4] Group 1: Technology Innovation and Industrial Upgrades - The "Jinghua" 16.07-meter diameter shield machine set a new record by tunneling 542 meters in a month, showcasing advancements in construction technology [3] - China's "lighthouse factories" account for over 40% of the global total, indicating a strong focus on smart manufacturing [3] - The Ministry of Science and Technology highlighted that technology innovation is igniting industrial upgrades across various sectors, from traditional manufacturing to future industry labs [3][7] Group 2: Case Studies of Successful Transformation - In the first half of 2023, Guangzhou's cross-border e-commerce exports exceeded 100 billion yuan, a year-on-year increase of over 43%, driven by companies like SHEIN [4] - SHEIN's "Supplier Empowerment Program" has provided over 6,000 digital tools to suppliers, improving process efficiency by an average of 80% [4][5] - Haier's interconnected factory system has transitioned from mass production to mass customization, achieving order response times of just 30 seconds [5] - Yangsen CNC has increased its output from 460 million yuan to 1.05 billion yuan over three years, becoming a leader in high-end CNC machine tools [6] Group 3: Broader Impacts of Technology Innovation - Technology innovation is reshaping China's industrial development path, leading to significant advancements in quality and efficiency across various sectors [7] - The focus on key core technology breakthroughs is essential for empowering traditional industries and fostering the growth of emerging sectors [7] - The integration of advanced technologies such as AI, big data, and 5G is driving a comprehensive upgrade towards high-end, intelligent, and green manufacturing [5][7]

Core Insights - Haier's participation in the 138th China Import and Export Fair (Canton Fair) showcases its innovative AI products, particularly the AI refrigerator, which has received multiple prestigious awards [1][2] - The company's success is attributed to localized innovations that cater to the specific needs of different regions, leading to significant market recognition and sales growth [2][3] Group 1: Product Innovation - Haier's AI refrigerator features advanced capabilities such as AI preservation, dietary recommendations, and smart food management, enhancing user experience [1] - The "AI Eye" technology in Europe can identify 210 types of ingredients, providing tailored preservation solutions [2] - The S+ refrigerator in India, designed for local vegetarian preferences, has become Amazon's best-selling model [2] Group 2: Market Performance - Haier has achieved 17 consecutive years of global leadership in refrigerator sales, with significant growth in various regions [2] - In Southeast Asia, Haier refrigerators hold the top sales position, with large refrigerator sales increasing by over 50% [2] - The brand has maintained the top position in Australia for three consecutive years and is experiencing rapid growth in Japan for large refrigerators [2]

Core Viewpoint - Indonesia, as the largest economy in Southeast Asia, faces significant social unrest due to wealth disparity and political centralization, which has led to violent protests and public dissatisfaction with government policies [5][10][12]. Group 1: Economic Overview - Indonesia has a population of 283 million and is the fourth most populous country globally, with a GDP per capita of approximately $4,940.55 in 2023, indicating a moderately high-income level [6][7]. - The country attracted $220.5 billion in foreign investment in 2023, with Singapore and China being the top two sources. Notably, a significant portion of Singapore's investments is from Chinese companies [7][8]. - The Indonesian government aims for an annual GDP growth rate of 8%, although the current rate is around 5% [7]. Group 2: Social Issues - The wealth gap in Indonesia is stark, with the richest 10% controlling 30% to 35% of the national income, while the poorest 40% hold only about 15% [10][12]. - The poverty rate in Indonesia is reported at 68.3% based on a daily consumption threshold, highlighting the significant portion of the population living in poverty [10][12]. - Corruption and centralization of power have historically exacerbated inequality, with the political system being described as one of the most centralized globally [11][12]. Group 3: Trade and Investment - Indonesia's trade history has shaped its culture, with a long-standing tradition of hospitality rooted in commercial interactions [14][15]. - Chinese investments have significantly impacted Indonesia's economy, particularly in sectors like nickel processing and infrastructure development, including the Jakarta-Bandung high-speed rail project [16][17]. - The Indonesian government has implemented reforms to improve the business environment, such as the Omnibus Law, which simplifies regulations and offers tax incentives [18]. Group 4: Future Outlook - The potential for a more developed Indonesia hinges on balancing social unrest with economic growth, as the country navigates its path towards becoming the fifth-largest economy by 2045 [7][18]. - The presence of Chinese enterprises in Indonesia is seen as both a risk and an opportunity, with their investments playing a crucial role in the country's development trajectory [18].

Core Viewpoint - The article discusses the shift in global standard-setting power, highlighting China's rise as a leader in various industries, moving from a "follower" to a "setter" of international standards, particularly in emerging technologies like electric vehicles and robotics [1][2]. Group 1: China's Rise in Standard Setting - China is increasingly participating in international standardization, with significant improvements in the quality of proposals and expertise among its experts [2]. - In 2022, approximately 9% of the standards published by the International Organization for Standardization (ISO) were led by Chinese experts [2]. - China has made notable advancements in international standard-setting, including the first international standard for nano-diamond and a new standard for autonomous driving [3]. Group 2: Strategic Investments and Collaborations - The Chinese government, universities, and both state-owned and private enterprises are collaborating systematically to enhance China's position in standard-setting [4]. - Significant financial resources are being allocated to standardization efforts, with a focus on reducing technological dependence and achieving global leadership [4]. - By 2025, China aims to cultivate over 300 key talents in standardization and establish more than 15 universities offering standardization engineering programs [4]. Group 3: Industry Contributions - Chinese state-owned enterprises and private companies, such as Haier, are actively involved in the standard-setting process, with Haier successfully establishing an international standard for refrigerator preservation [5][6]. - Currently, about 70% of registered appliance patents globally originate from China, indicating a strong innovation capacity [6]. Group 4: Future Potential and Challenges - China's growing influence in international standards reflects its long-term investment in innovation, transitioning from a standard "follower" to a "leader" in certain fields [8]. - Despite the increasing number of representatives in global organizations, there is a need for more experts with technical expertise and language skills to further enhance China's influence [8][9]. - The ISO president noted that China is one of the most active members of ISO, participating in approximately 90 technical committees, which showcases its significant contributions [10].

Group 1: Brand Going Global - The transformation of brand export from OEM to independent brands is highlighted, with a focus on building a global brand value system [2] - Anta Sports has successfully transitioned from "Made in China" to "Created in China," achieving a revenue of 62.36 billion yuan in 2023, with over 40% contributed by the FILA brand [2] - Perfect Diary's localized marketing strategy in Southeast Asia, including tailored product lines and collaborations with local KOLs, has led to significant market presence [2] Group 2: Digital Marketing Localization - The importance of localized digital marketing strategies is emphasized, with different preferred platforms in various regions, such as Amazon in North America and Shopee in Southeast Asia [3] - Companies face challenges like IP address restrictions in cross-border digital marketing, and services like IPFLY provide stable overseas IP resources to enhance marketing effectiveness [3] Group 3: Cultural Going Global - Cultural export is crucial for emotional connections with global consumers, exemplified by Pop Mart's success in creating universally appealing IP characters, achieving overseas revenue of 1.066 billion yuan in 2023, a 134.9% increase [5] - The integration of traditional Chinese culture with modern trends, as seen in Li Ning's "Wudao" series at Paris Fashion Week, showcases a confident cultural expression [5] Group 4: Storytelling in Content Marketing - High-quality consumer brands need to use storytelling to convey brand values, with Xiaomi's success in India attributed to its relatable brand narrative [6] - Huaxizi's marketing strategy, showcasing traditional Chinese craftsmanship through engaging video content, has garnered over 20 million views [6] Group 5: Service Going Global - The establishment of a global service system is a significant challenge, with Haier's localized operations in various markets serving as a model [7] - SHEIN's success is linked to its robust supply chain and customer service, including local warehouses for quick delivery and multilingual support [7] Group 6: Digital Service Innovation - The need for digital technology to enhance service efficiency and quality in cross-border e-commerce is highlighted, with intelligent order management systems being essential for handling diverse international requirements [9] - IPFLY's dynamic residential proxy services facilitate market research and service optimization across over 190 countries [9] Group 7: Three-Dimensional Integration - The interdependence of brand, culture, and service in global strategies is illustrated by Miniso's model of "Japanese design, Chinese manufacturing, global sales," with over 5,400 stores worldwide by the end of 2023 [10] - Maintaining strategic consistency while adapting to local market characteristics is crucial for success in global markets [10] Group 8: Conclusion - The journey of high-quality consumer brands going global is a systematic process, with brand, culture, and service working together to enhance global competitiveness [12] - The future looks promising for Chinese high-quality consumer brands as they leverage digital technology and evolving global markets to create comprehensive export strategies [12]

Core Insights - The Chinese home appliance market is experiencing a significant recovery in the first half of 2025, driven by national subsidy policies and consumption upgrades, with retail sales increasing by 9.2% year-on-year [1] - Haier Smart Home reported record-high revenue of 156.49 billion yuan, a 10.2% increase, and a net profit of 12.03 billion yuan, up 15.6% year-on-year, showcasing its ability to achieve growth amid industry pressures [1] Group 1: Technological Leadership - Haier Smart Home's "disruptive leadership" spans the entire value chain from user insights to technology development, product implementation, and standard setting [2] - The company has pioneered original technologies, such as magnetic control fresh-keeping technology in refrigerators, enhancing its market share by 2.3 percentage points [2] - AI energy-saving technology in air conditioners has led to a daily power consumption as low as 2 kWh, with sales of the energy-saving series exceeding 1.1 million units [2] Group 2: Patent and Design Leadership - Haier Smart Home maintains a leading position in global smart home invention patents, focusing on user pain points, such as odor prevention in washing machines through "wind navigation" technology [3] - The company has won multiple international design awards, including six Red Dot Design Awards, and leads in the number of international and national standards established [3] Group 3: Innovation Drivers - The innovation system of Haier Smart Home is user-driven, globalized, and continuously funded, starting from deep user insights [4] - The global "10+N" R&D system integrates 24,000 R&D personnel and over 250,000 external experts, creating a responsive innovation network [5] - The company has invested over 100 billion yuan in R&D, with significant funding allocated to core technology breakthroughs, resulting in growth in challenging markets [6]