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半年报|电动化占比超1/4、个性化车型表现抢眼,宝马上半年业绩韧劲足
Zhong Guo Jing Ji Wang· 2025-07-31 08:41
Group 1 - BMW Group reported stable global sales in the first half of 2025, with over 1.2 million units sold, maintaining year-on-year levels despite a complex international trade environment [1] - The high-end and personalized brands, including BMW M, Rolls-Royce, and MINI, showed strong performance, with BMW M achieving a record sales figure of over 106,000 units, a 6.5% increase year-on-year [1] - The chairman of BMW Group emphasized the company's resilience based on three pillars: global presence, innovation capabilities, and attractive product offerings [1] Group 2 - BMW Group's electric vehicle sales (including BEV/PHEV) grew by 18.6% year-on-year, accounting for over 25% of total sales in the first half of 2025 [2] - MINI brand emerged as a benchmark for electrification, with pure electric models making up 34.3% of its sales, contributing to a 17.4% increase in global sales [2] - The company invested over €4 billion in R&D focused on new generation technology clusters, preparing for the launch of over 40 new and updated models by 2027 [2]
电动化占比超1/4、个性化车型表现抢眼,宝马上半年业绩韧劲足
Zhong Guo Jing Ji Wang· 2025-07-31 08:29
Group 1 - BMW Group reported stable global sales in the first half of 2025, with over 1.2 million units sold, maintaining year-on-year levels despite a complex international trade environment [1] - The high-end and personalized brands, including BMW M, Rolls-Royce, and MINI, showed strong performance, with BMW M achieving a record sales figure of over 106,000 units, a 6.5% increase year-on-year [1] - The chairman of BMW Group emphasized the company's resilience, attributing success to three pillars: global presence, innovation capabilities, and an attractive product lineup [1] Group 2 - BMW Group's electric vehicle sales (including BEV/PHEV) grew by 18.6% year-on-year, accounting for over 25% of total sales in the first half of 2025 [2] - MINI brand emerged as a benchmark for electrification, with pure electric models making up 34.3% of its sales, contributing to a 17.4% increase in global sales [2] - The company invested over €4 billion in R&D focused on new generation technology clusters, preparing for the launch of over 40 new and updated models by 2027 [2]