Babycare纸尿裤

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央视网镜头下的Babycare纸尿裤生产线:一片“安心”的诞生故事
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-21 01:22
近日,央视网走进母婴头部品牌Babycare,深入探访其纸尿裤的诞生过程。 在镜头之下,一组数据诠释了Babycare纸尿裤背后的份量:纸尿裤供应商遴选经过"四审八查",涉及 346个细项;静态10万级洁净生产车间,堪比医药级标准;纸尿裤原材料经过560项指标检测、成品经过 700多项指标检测……这些数字,不过是Babycare纸尿裤品质的几个切面。借由此,Babycare将"品质"落 实为每一个细节的标准化,也让消费者的"安心"建立在可验证的体系之上。 "隐形冠军们"串起原材料朋友圈 "好的产品从设计开始,好的材料是决定一片纸尿裤好坏的先决条件。"作为工业设计师创立的品牌, Babycare拆解了纸尿裤的每一个构件、每一种材料,并首选与全球核心供应商深度合作,研发出更适合 中国宝宝的纸尿裤。 在纸尿裤的吸水芯体上,Babycare采用国际领先的SAP高分子吸收材料,不仅能迅速锁水,还能达到超 低回渗量,这意味着宝宝可以持续保持干爽的屁屁。而在决定贴身舒适度的弹性材料上,Babycare与纤 维领域的头部品牌莱卡合作,不断测试、优化,只为实现贴合而无勒痕的穿戴体验,给宝宝更为舒适的 体验。 此外,在细节方面, ...
“六重防线”重塑中国纸尿裤标杆,Babycare上榜全国企业标准“领跑者”
Bei Jing Shang Bao· 2025-04-30 12:56
Core Insights - Babycare's breakthrough strategy is centered around the concept of "product supremacy," emphasizing user-driven design and innovation [3][5] - The company has established a robust quality control system, ensuring a 100% pass rate in 61 inspections over the past three years [6][9] - Babycare's commitment to quality and user insight positions it favorably in the rapidly growing Chinese maternal and infant market, projected to reach 5 trillion yuan by 2026 [9] Group 1: Product Innovation - Babycare's "One Whole Night" diaper series was developed after three years of research, addressing key pain points such as absorption, leakage, and breathability [3][5] - The innovative "Blue Buff" structure enhances leak prevention and moisture retention, allowing the diaper to absorb liquid equivalent to nine times a baby's urine output [3] - The use of high-breathability materials ensures comfort for the baby throughout the night, reducing the need for parents to frequently change diapers [5] Group 2: Quality Control - Babycare's quality control system includes a "six-layer defense" approach, from sourcing high-quality raw materials to maintaining a production standard that exceeds industry norms [6][8] - The company conducts annual inspections, exceeding the national standard of biennial testing for similar products, ensuring consistent quality [8] - Advanced monitoring technology is employed throughout the production process, with over 550 quality control checkpoints and real-time monitoring to detect defects as small as 0.5 mm² [8] Group 3: Market Positioning - Babycare has been recognized as a "leader" in national enterprise standards, reflecting its commitment to achieving both domestic and international benchmarks [9] - The company’s innovative "dual-code" system enhances consumer trust by allowing verification of product authenticity and access to historical quality reports [8] - As the maternal and infant market undergoes transformation, Babycare's focus on user insights and quality systems is crucial for gaining the trust of the "Z generation" parents [9]