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当百果园面对3000多条消费者投诉,谁“教育”了谁?
Sou Hu Cai Jing· 2025-08-12 03:57
作者 | 趣解商业 赵栀 近两年,社交媒体上,一直有消费者吐槽百果园"贵"帖子,50元一斤的榴莲;13块钱一个苹果;43元半斤草莓……近日,百果园董事长余惠勇回应水果价格 较高的言论更是在网上引发争议。 余惠勇发视频称,:"我认为商业就两种,第一个利用消费者的无知,第二个教育消费者成熟,像百果园这么多年来都走在一个教育消费者成熟的路上。我 们不会去迎合消费者……我绝不在品质上做让步,除非我直接换品相,把品质做差一点、价格便宜点,但这不是我们要走的路。" 对于余惠勇的言论,不少网友并不赞同,"上一个这样硬气的,好像是倒了雪糕稀客";"消费者一定会用实际行动告诉你,你完了";"我是消费者,我需要 你教育我?"…… 图片来源:微博截图 不过,也有网友认为,"嫌贵,不买就行了","也许是精挑细选品相好的水果,贵点也合情合理"。 随后,百果园相关负责人否认教育消费者,该短视频有意截取了董事长发言最具争议的部分制造对立,"完整的内容有前因后果,并非文中断章取义"。 8月11日下午,"趣解商业"在视频号和抖音账号"百果园余惠勇"下,未发现相关视频。而余惠勇在6月27日的视频中也回应过"水果贵"的问题,其表示有相当 多的顾客 ...
“六重防线”重塑中国纸尿裤标杆,Babycare上榜全国企业标准“领跑者”
Bei Jing Shang Bao· 2025-04-30 12:56
Core Insights - Babycare's breakthrough strategy is centered around the concept of "product supremacy," emphasizing user-driven design and innovation [3][5] - The company has established a robust quality control system, ensuring a 100% pass rate in 61 inspections over the past three years [6][9] - Babycare's commitment to quality and user insight positions it favorably in the rapidly growing Chinese maternal and infant market, projected to reach 5 trillion yuan by 2026 [9] Group 1: Product Innovation - Babycare's "One Whole Night" diaper series was developed after three years of research, addressing key pain points such as absorption, leakage, and breathability [3][5] - The innovative "Blue Buff" structure enhances leak prevention and moisture retention, allowing the diaper to absorb liquid equivalent to nine times a baby's urine output [3] - The use of high-breathability materials ensures comfort for the baby throughout the night, reducing the need for parents to frequently change diapers [5] Group 2: Quality Control - Babycare's quality control system includes a "six-layer defense" approach, from sourcing high-quality raw materials to maintaining a production standard that exceeds industry norms [6][8] - The company conducts annual inspections, exceeding the national standard of biennial testing for similar products, ensuring consistent quality [8] - Advanced monitoring technology is employed throughout the production process, with over 550 quality control checkpoints and real-time monitoring to detect defects as small as 0.5 mm² [8] Group 3: Market Positioning - Babycare has been recognized as a "leader" in national enterprise standards, reflecting its commitment to achieving both domestic and international benchmarks [9] - The company’s innovative "dual-code" system enhances consumer trust by allowing verification of product authenticity and access to historical quality reports [8] - As the maternal and infant market undergoes transformation, Babycare's focus on user insights and quality systems is crucial for gaining the trust of the "Z generation" parents [9]