Industry Overview - The Chinese infant formula market is entering a new cycle focused on "quality first," driven by consumption upgrades and evolving parenting philosophies. Parents are shifting their focus from basic nutritional needs to comprehensive quality across the entire supply chain, including sourcing, formulation, production standards, and brand reputation [1][8] - The share of ultra-premium infant formula is expected to rise from 18% in 2025 to 35% by 2030, reflecting the increasing importance Chinese families place on infant nutrition and opening opportunities for global premium brands [1] Company Introduction - Bimbosan, a Swiss national infant formula brand with over 90 years of history, has officially entered the Chinese market, bringing a "pure and scientific" nutritional solution derived from the Alps. The brand emphasizes Swiss quality, professional heritage, and a commitment to parents and babies [1][8] Quality Control - Bimbosan's reputation as a trusted "national infant formula brand" is built on its comprehensive quality control across four dimensions: sourcing, production standards, and parenting philosophy, establishing a unique "Swiss standard" [2] - The milk source for Bimbosan comes from the pristine pastures of the Swiss Alps, providing a natural and pollution-free environment for dairy farming [3] Dairy Management - Bimbosan employs meticulous management practices for its dairy cows, ensuring each cow has a dedicated profile. The cows are fed a balanced diet of natural grasses and are not subjected to growth hormones or antibiotics, resulting in high-quality milk that is rich in nutrients and has a pleasant taste [4] Certification Standards - Bimbosan's standards exceed those of the EU, with its milk sources meeting Swiss dairy green standards and receiving Swissmilk Green certification. The organic series has dual organic certification from Switzerland and the EU, ensuring the formula is free from pollutants and additives [5] Nutritional Philosophy - Bimbosan's "building block nutrition" philosophy respects the individual growth rhythms of infants, providing tailored support based on their developmental stages. This approach allows for precise nutritional responses to each child's unique needs [6][7] - The product range includes a Super Premium series that meets specific developmental needs, an organic series for families seeking pure nutrition, and a goat milk series for infants with sensitive stomachs [7] Market Position - With over 90 years of experience, Bimbosan has established itself as a leader in the high-end organic infant formula sector, consistently ranking first in Swiss evaluations and maintaining a significant market share in Europe [8]