最近这两天，欧洲游戏圈有些炸开锅了。 10月8日，Supercell CEO Ilkka Paananen，在LinkedIn上发帖，对欧盟委员会正处于征询期的DFA（Digital Fairness Act，数字公平法案）、CPC指引 （Consumer Protection Cooperation消费者保护合作网络发布的指引）中关于数字货币的提案，表示质疑。 就DFA征询文件、CPC指引来看，欧盟委员会未来或许计划将游戏内货币交易，和真钱交易摆到同等位置上进行监管。大概等于说，虽然用户在游戏里是 用游戏内货币进行交易，但在新提案下，这事和在现实生活中用真钱买东西，性质是一样的，监管部门将以同等规格对这类消费行为进行监管。 而Ilkka认为，这将「毁掉数以百万计、热爱游戏的欧洲玩家的体验」。毕竟在传统游戏行业中，游戏内货币和真钱，那从来都是两回事，怎么能混为一 谈呢？ 「每当孩子使用代币，父母都必须再次单独批准，并经历多重正式的合同流程——包括法律文件与撤销权说明。每个项目都必须显示出其"实际欧元价 值"，即使家庭购买代币的价格在不同时间点不同。当孩子赢得代币时，这些标示还会误导性地暗示他们赢得了"真钱"。 ...

Summary of Tencent Holdings (0700.HK) Conference Call Company Overview - **Company**: Tencent Holdings (0700.HK) - **Industry**: Technology and Internet Services Key Points AI and Business Growth 1. **AI Capex Efficiency**: Tencent emphasizes efficient scaling of AI capital expenditures (capex) with lower intensity compared to global peers, achieving cost efficiencies in data centers and utility costs, which drives down inferencing costs [1][2][10] 2. **AI Model Performance**: The in-house Hunyuan 3D model has achieved leading rankings on Hugging Face, indicating strong performance in AI initiatives, particularly in integrating AI into the WeChat ecosystem while prioritizing user experience and security [2][10] Gaming Sector 3. **Game R&D Efficiency**: AI deployment is expected to enhance game research and development efficiency, improving user experience through AI-generated content and virtual teammates. The focus for domestic games is on user base growth and experience, while monetization will be gradual [3][18] 4. **International Gaming Revenue**: Anticipated revenue recognition from strong performances of games like Brawl Stars and Clash Royale in 2024, with ongoing content updates to maintain user engagement [3][18] Marketing Services 5. **Adtech Upgrades**: Marketing services are set to benefit from AI-driven improvements in analyzing user behavior and purchase intent, which could sustain above-industry ad growth through enhanced click-through rates and conversions [4][10][18] Cloud Services 6. **Cloud Growth Focus**: Tencent aims for high-quality growth in its cloud services, emphasizing international expansion and value-added software, while maintaining healthy margins [5][16] Fintech Developments 7. **Fintech Recovery**: The fintech segment is showing signs of recovery with a narrowing year-over-year decline in ticket sizes, supported by a growing consumer lending business [6][19] Financial Projections 8. **Revenue and EPS Growth**: Forecasts indicate a 13% year-over-year revenue growth and 18% EPS growth for 3Q25E and 2025E, respectively, driven by the unique Weixin ecosystem and gaming assets [10][21] Risks and Challenges 9. **Competitive Landscape**: Key risks include intensified competition in performance-based advertising, potential delays in game launches, and slower-than-expected growth in fintech and cloud businesses [21] Price Target 10. **Investment Rating**: The company maintains a "Buy" rating with a 12-month price target of HK$701, reflecting a potential upside of 16.8% from the current price [23][21] Additional Insights - **User Engagement**: The domestic gaming market has a significant user base, with 400-500 million monthly active users in app-based games and 500 million in mini-games, indicating a strong potential for user conversion [18] - **AI in Advertising**: AI has improved advertising efficiency, leading to higher click-through rates and better content generation capabilities [13][18] This summary encapsulates the critical insights from Tencent Holdings' conference call, highlighting the company's strategic focus on AI, gaming, marketing services, cloud growth, and fintech recovery, alongside financial projections and potential risks.