Group 1 - The core viewpoint of the article emphasizes that despite the emergence of a "new normal" with single-digit growth in China's consumer market by mid-2025, the potential for international brands in China remains significant [4] - The "China Consumer" forum, hosted by the China-Britain Business Council, attracted around 140 leaders from the consumer economy sector, highlighting the importance of establishing brand recognition in the Chinese market for global brands [4][5] - Peter Burnett, President of the China-Britain Business Council, stated that for any strong and mature brand, establishing brand recognition in China is crucial for achieving globalization [5] Group 2 - The article discusses a shift in Chinese consumer behavior from "conspicuous consumption" to "cultural resonance consumption," indicating a growing focus on emotional and cultural connections rather than mere material display [7] - Brompton, a folding bicycle brand, exemplifies this shift by emphasizing its cultural integration and local engagement in China, rather than positioning itself solely as a foreign brand [9] - The changing demographics of Brompton's user base, with a significant increase in female users, reflects the evolving preferences and needs of Chinese consumers [9] Group 3 - The article highlights that traditional Western luxury frameworks are no longer applicable to the current Chinese market, as consumer aspirations and emotional demands have fundamentally changed [11] - The concept of "localization" is becoming a key lever in competition, with brands needing to adopt a "Think Local, Act Global" approach to resonate with Chinese consumers [11]