Core Viewpoint -潮宏基 is positioning itself as a leading fashion jewelry brand in China, leveraging cultural heritage and innovative design to capture market share and appeal to younger consumers [3][4]. Company Overview -潮宏基 was founded in 1997 and has established its flagship jewelry brand CHJ潮宏基, becoming a model of "national trend innovation" in the Chinese jewelry industry [3]. - The company has been recognized as a "national trend innovation brand" by Forbes in 2023, highlighting its commitment to cultural and design-driven branding [3]. -潮宏基's brand strategy focuses on "cultural + design dual drive," aiming to redefine the jewelry manufacturing paradigm and promote Chinese aesthetic confidence [3]. Market Position - According to Frost & Sullivan,潮宏基 ranks first among jewelry companies in China in terms of sales revenue, achieving a market share of 1.4% in 2024 [3]. - The company targets the mid-to-high-end market and has developed a diverse product portfolio, including brands like CHJ潮宏基, 潮宏基|Soufflé, and CHJ‧ZHEN臻 [4]. Financial Performance -潮宏基's revenue for the fiscal years 2022, 2023, 2024, and the first half of 2025 was approximately RMB 4.36 billion, RMB 5.84 billion, RMB 6.45 billion, and RMB 4.06 billion respectively [5][7]. - The company's profit for the same periods was RMB 205 million, RMB 330 million, RMB 169 million, and RMB 333 million respectively [5][7]. Store Network - As of June 30, 2025,潮宏基 operates a total of 1,542 jewelry stores, including 201 self-operated stores and 1,337 franchise stores across over 200 cities in China, as well as four overseas stores [4].