Core Viewpoint - Guangdong Chao Hong Ji (潮宏基) has submitted a listing application to the Hong Kong Stock Exchange, with CITIC Securities as the sole sponsor [1] Company Overview - Founded in 1997, Chao Hong Ji established its flagship jewelry brand CHJ潮宏基, becoming a leader in the fashion jewelry industry in mainland China [3] - The company is recognized as a "national trend innovation" model in the jewelry sector, leveraging traditional craftsmanship and cultural symbols [3] - In 2023, it was the only jewelry brand from mainland China to be named a "National Trend Innovation Brand" by Forbes [3] Market Position - Chao Hong Ji is positioned as a leading fashion jewelry brand in mainland China, with a market share of 1.4% in the fashion jewelry sector as of 2024 [3] - The company targets the mid-to-high-end market with a unique product mix, establishing a differentiated brand image [3] Brand Strategy - The company has been included in the "China's 500 Most Valuable Brands" for 21 consecutive years and was recognized as one of the "Asia's 500 Strongest Brands" in 2024 [4] - Jewelry business accounts for approximately 90% of total revenue, with a strategic brand layout that includes multiple brands such as CHJ潮宏基, 潮宏基|Soufflé, and CHJ ZHEN臻 [4] - The company has developed a new brand, C vol, targeting the emerging cultivated diamond market to meet differentiated customer needs [4] Retail Network - As of June 30, 2025, Chao Hong Ji operates a total of 1,542 jewelry stores, including 201 self-operated stores and 1,337 franchise stores across over 200 cities in China, along with four overseas stores [4] Financial Performance - The company reported revenues of approximately RMB 4.364 billion, RMB 5.836 billion, RMB 6.452 billion, and RMB 4.062 billion for the fiscal years ending in 2022, 2023, 2024, and the six months ending June 30, 2025, respectively [5][7] - Profit figures for the same periods were RMB 205 million, RMB 330 million, RMB 169 million, and RMB 333 million [5][7]