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「死了么」创始人亲述:我们是如何爆红的
36氪· 2026-01-14 09:47
Core Viewpoint - The article discusses the rapid rise of the app "Are You Dead?" which addresses the safety concerns of young people living alone, highlighting a significant demand for such solutions in urban areas [4][19]. Group 1: App Development and Concept - The app "Are You Dead?" was inspired by the safety needs of young people living alone, particularly after the founder's personal experiences and observations of risks faced by this demographic [7][15]. - The app's concept emerged from discussions on social media, where users expressed a desire for a tool that could notify family members in case of emergencies or if they failed to check in [16][17]. - The app was developed despite the founder not being a programmer, indicating a collaborative effort to meet market demands [18]. Group 2: User Demographics and Market Response - The primary user base consists of young adults aged 25-35, predominantly female, living in first and second-tier cities [21]. - The app gained popularity through organic sharing, with users promoting it across various platforms, leading to a rapid increase in downloads within just a day and a half [22][24]. - The app's name, while humorous, has sparked interest among investors, who recognize the broader implications of addressing safety for a large, often overlooked demographic [25][26]. Group 3: Future Directions and Business Model - The company is currently in the later stages of its first funding round, indicating strong investor interest and confidence in the app's potential [27]. - Future iterations of the app will focus on enhancing features, with plans to incorporate proactive AI technology to detect risks before they escalate [30][32]. - The company aims to expand its offerings beyond this app, with another product called CareeAI designed to ensure children's safety, showcasing a broader commitment to security solutions [34][35].