ChatGPT智能购物功能
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沃尔玛与OpenAI合作推出ChatGPT智能购物功能
Sou Hu Cai Jing· 2025-10-15 21:16
Core Insights - Walmart has announced a new partnership with OpenAI to allow consumers to purchase products through an AI chatbot, enhancing the online shopping experience [2][3] - The AI shopping feature will enable Sam's Club members to plan meals and discover new products while interacting with the AI [2] - Customers will need to link their Walmart accounts to ChatGPT to use the shopping feature, which will support third-party seller products when launched later this fall [2] Group 1: Partnership and Features - The collaboration with OpenAI aims to improve Walmart's ability to learn and predict customer needs, making online shopping more personalized and proactive [2] - OpenAI's recent plans to enter the e-commerce space include a smart shopping system that covers product discovery, recommendations, and payments [2] - Walmart has also launched its own generative AI shopping assistant, Sparky, to help customers discover, compare products, and make purchases [2][4] Group 2: AI Utilization in Operations - Walmart and Sam's Club utilize AI to optimize various business operations, such as reducing fashion product production time by up to 18 weeks and improving customer service response times by up to 40% [3][4] - The company has adopted OpenAI certification and ChatGPT Enterprise for its internal teams, indicating a broader integration of AI technologies [3][4] Group 3: Future of Shopping Experience - Walmart's CEO Doug McMillon emphasized that the traditional e-commerce shopping experience is set to change, moving towards a more multimedia, personalized, and contextual AI experience [3]