Atlanta, Sept. 03, 2025 (GLOBE NEWSWIRE) -- Further, a leading data, cloud, and AI company focused on helping companies turn raw data into the right decisions, announced it is the AI company that developed Behr Paint Company’s new paint color selection generative AI experience, ChatHUE™. The tool is designed to remove key barriers in the paint color selection process to improve customer confidence, reduce lead time and drive conversions. Behr Paint’s prospective buyers have historically faced challenges na ...

Core Insights - Behr Paint Company has partnered with Google Cloud to develop an AI-powered tool named ChatHUE™ to assist consumers in selecting paint colors, addressing a significant challenge in home improvement projects [1][2][3] Company Overview - Behr Paint Company, founded in 1947, is a major manufacturer of paints and related products in North America, known for its commitment to quality and innovation [5] - Google Cloud provides a comprehensive suite of AI and cloud services, supporting organizations in their digital transformation efforts [6] Consumer Insights - Over 40% of consumers find color selection to be the most challenging aspect of their painting projects, with a similar percentage indicating that indecision prevents them from starting projects [2] - The partnership aims to simplify the color selection process, transforming it from a daunting task into an engaging experience for consumers [3][4] Technological Innovation - The ChatHUE™ tool leverages Behr's proprietary color data and Google Cloud's AI capabilities, including Gemini and Vertex AI, to offer personalized color recommendations [1][3] - Behr conducted extensive testing and real-world pilots to ensure the effectiveness of the AI tool before its launch [3] Strategic Goals - Behr aims to enhance creativity and provide smart solutions for homeowners through innovative technology, reinforcing its position as a leader in the paint industry [4]