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AI App 2024年赚了12亿美元,谁在给AI氪金?
Hu Xiu· 2025-06-21 00:34
Group 1 - The global in-app purchase revenue for non-gaming apps is projected to grow by $13.7 billion to $69.2 billion in 2024, with AI apps contributing $1.2 billion and experiencing a 179% year-over-year growth [2][5][40] - AI product downloads reached 1.49 billion in 2024, marking a 91.8% increase, while revenue from these products hit $1.2 billion, up 179.1% year-over-year [5][40] - The main AI app categories remain ChatBot and Art Generator, with a focus on user demographics [7][12] Group 2 - In the ChatBot category, ChatGPT dominates with 23% of downloads and around 40% of revenue, while shell products continue to perform well despite competition from major companies like Google and Microsoft [13][15][21] - The user demographic for ChatBot products is primarily male, aged 25-34, with a growing female user base [21][22] - AI companion products like C.ai attract a younger female audience, with 71.8% of its users being female [22][30] Group 3 - The productivity tools segment saw a 34.9% increase in revenue, reaching $14.3 billion, despite a slight decline in overall downloads [40][44] - Major players in the productivity tools market include Google One, ChatGPT, CapCut, and Canva, all of which have integrated AI features [41][42] - The average revenue per user (ARPU) for productivity tools has increased across various markets, with Australia leading the way [44][45]