Group 1 - The "Hello! China" tourism promotion event was held in London, showcasing China's friendly and attractive tourism image to overseas visitors, aiming to enhance cooperation and mutual development between China and the UK in the cultural and tourism sectors [1][2] - Representatives from cultural and tourism departments, travel companies, hotels, airports, and airlines from China, the UK, and other European countries attended the event, indicating strong international interest [1] - The event featured live presentations, business exchanges, photo exhibitions, and interactive cultural experiences, highlighting China's natural beauty and rich cultural heritage [1][2] Group 2 - The "China Pass" tourism card was launched overseas for the first time, developed in collaboration with China Eastern Airlines and Shanghai Jiushi Group, indicating a strategic move to facilitate travel [1] - Jamie Watrel, Vice President of the World Travel and Tourism Council, emphasized China's significant efforts in promoting inbound tourism facilitation, showcasing the openness and development potential of China's cultural tourism industry [1] - Zhao Fei, Minister Counsellor of the Chinese Embassy in the UK, expressed hopes that the event would inspire more cooperation and win-win outcomes between the two countries [1][2]

Core Insights - The event "Hello! China" was held in London to promote China's tourism image and foster cooperation between China and the UK in the cultural and tourism sectors [1][2] Group 1: Event Overview - The event showcased a friendly and attractive image of Chinese tourism, aiming to invite overseas tourists and promote deep cooperation between China and the UK [1] - Approximately 350 attendees included representatives from cultural and tourism departments, travel enterprises, hotels, airports, airlines, financial institutions, and media from China, the UK, and Europe [1] Group 2: Key Messages from Officials - Zhao Fei emphasized the event's role in shaping a new image for Chinese tourism and fostering cooperation and mutual benefits between the two countries [2] - Zhang Weiguo highlighted the importance of the cultural and tourism exchange center in facilitating practical cooperation and exploring new international tourism markets [2] - Jamie Watrel noted China's significant efforts in facilitating inbound tourism and its potential for growth in the global tourism market [2] Group 3: Event Activities - The event featured various activities including live presentations, business exchanges, photo exhibitions, and interactive cultural experiences [3] - Attendees enjoyed performances such as guzheng music and dance, and shared positive travel experiences in China [3] - The "China Pass" tourism card was launched, exemplifying the integration of aviation and tourism [3]