文旅交流

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2025郑州文旅推介会在青岛举办
Zheng Zhou Ri Bao· 2025-07-21 00:30
Core Viewpoint - The "Hand in Hand with Qingdao: Discover the Beauty of Zhengzhou" 2025 cultural tourism promotion event aims to enhance cultural and tourism exchanges between Zhengzhou and Qingdao, showcasing Zhengzhou's rich cultural heritage and tourism resources [1][2] Group 1: Event Highlights - The promotion event featured a variety of artistic performances, including a martial arts show and a short play, highlighting Zhengzhou's unique charm and cultural significance [1] - The event included a special segment where representatives from various districts of Zhengzhou presented their cultural tourism resources, emphasizing the diversity of offerings [2] Group 2: Upcoming Activities - The "Discover the Beauty of Zhengzhou: Cool Summer Season" promotional activity is scheduled from July 26 to August 24, 2025, aiming to attract visitors with a multi-faceted summer experience [2] - The main venues for the summer promotional activities include key areas in Zhengzhou, featuring food, performances, cultural tourism, and commerce, designed to provide an immersive experience for visitors [2] Group 3: Collaborative Efforts - The series of promotional activities between Zhengzhou and Qingdao includes not only the main event but also business discussions and pop-up activities at landmark locations in Qingdao, fostering deeper cultural tourism collaboration [2]
让中国游客有更好的体验——匈牙利国家旅游局总裁谈匈中文旅交流
Xin Hua She· 2025-05-24 12:38
Core Insights - The Hungarian National Tourism Office emphasizes the importance of the Chinese market for tourism, highlighting that China is one of Hungary's most significant source countries for tourists [1][2] - The collaboration with Tencent for WeChat Pay aims to enhance the travel experience for Chinese tourists by providing familiar digital solutions [1] - Hungary is actively promoting its cultural heritage and notable figures to resonate with Chinese tourists [1][2] Group 1: Tourism Strategies - The Hungarian National Tourism Office is focusing on showcasing Hungary's unique natural scenery and thermal bath culture to attract Chinese tourists [2] - Partnerships with major Chinese travel platforms like Ctrip and Fliggy are crucial for reaching Chinese tourists [1][2] - The office is also building relationships with Chinese media to disseminate travel content in Mandarin on local social media platforms [2] Group 2: Market Opportunities - Over 30 European countries, including Hungary, have implemented visa-free travel for Chinese tourists, which is seen as a positive development for increasing outbound tourism from China [2] - The Hungarian National Tourism Office maintains close ties with tourism departments in Beijing, Wuxi, and Guangzhou, enhancing bilateral relations [2] - Direct flight routes between Budapest and seven Chinese cities position Hungary as a key hub in the Central and Eastern European aviation network [2]