本报讯（记者 邱伟）记者从北京市文化和旅游局获悉，2月17日，全市接待游客总量达到217万人次， 同比增长2.7%；实现旅游总花费37.6亿元，同比增长3.9%。其中，接待外省来京游客64.0万人次，同比 增长4.0%；实现旅游花费27.5亿元，同比增长2.5%。接待市民在京游151.8万人次，同比增长1.9%；实 现旅游花费8.5亿元，同比增长2.6%。接待入境游客1.5万人次，同比增长37.1%；实现入境游客花费1.6 亿元，同比增长51.8%。 记者了解到，马年新春期间，北京市文化和旅游局精心打造系列国际化文旅活动，围绕入境游，推 出"入境必到5大榜单"和10条入境游精品线路，既让国际游客沉浸式感受北京新春的喜庆氛围，也深化 了中外人文交流，全方位展现北京作为"中国入境旅游首选地"的城市魅力。 2月10日至18日，市文化和旅游局赴美国、墨西哥、希腊、芬兰、澳大利亚、马来西亚、白俄罗斯、俄 罗斯八个国家，举办"瑞马呈祥"欢乐春节文化交流活动。活动包含新春庙会、图片展、非遗体验、文旅 推介、生肖快闪等内容。依托欢乐春节平台，市文化和旅游局开展全方位文旅推介，举办多场B2B对接 会和公众文旅展台，发布北京入境 ...

记者从北京市文化和旅游局获悉，2月17日，全市接待游客总量217.2万人次，同比增长2.7%；实现旅游 总花费37.6亿元，同比增长3.9%。其中，接待外省来京游客64.0万人次，同比增长4.0%；实现旅游花费 27.5亿元，同比增长2.5%。接待市民在京游151.8万人次，同比增长1.9%；实现旅游花费8.5亿元，同比 增长2.6%。接待入境游客1.5万人次，同比增长37.1%；实现入境游客花费1.6亿元，同比增长51.8%。 记者了解到，马年新春期间，北京市文化和旅游局精心打造系列国际化文旅活动，围绕入境游，推 出"入境必到5大榜单"和10条入境游精品线路，既让国际游客沉浸式感受北京新春的喜庆氛围，也深化 了中外人文交流，全方位展现北京作为"中国入境旅游首选地"的城市魅力。 2月10日至18日，市文化和旅游局赴美国、墨西哥、希腊、芬兰、澳大利亚、马来西亚、白俄罗斯、俄 罗斯八个国家，举办"瑞马呈祥"欢乐春节文化交流活动。活动包含新春庙会、图片展、非遗体验、文旅 推介、生肖快闪等内容。依托欢乐春节平台，市文化和旅游局开展全方位文旅推介，举办多场B2B对接 会和公众文旅展台，发布北京入境便利化政策与优质资源， ...

Core Insights - The event "Hello! China" was held in London to promote China's tourism image and foster cooperation between China and the UK in the cultural and tourism sectors [1][2] Group 1: Event Overview - The event showcased a friendly and attractive image of Chinese tourism, aiming to invite overseas tourists and promote deep cooperation between China and the UK [1] - Approximately 350 attendees included representatives from cultural and tourism departments, travel enterprises, hotels, airports, airlines, financial institutions, and media from China, the UK, and Europe [1] Group 2: Key Messages from Officials - Zhao Fei emphasized the event's role in shaping a new image for Chinese tourism and fostering cooperation and mutual benefits between the two countries [2] - Zhang Weiguo highlighted the importance of the cultural and tourism exchange center in facilitating practical cooperation and exploring new international tourism markets [2] - Jamie Watrel noted China's significant efforts in facilitating inbound tourism and its potential for growth in the global tourism market [2] Group 3: Event Activities - The event featured various activities including live presentations, business exchanges, photo exhibitions, and interactive cultural experiences [3] - Attendees enjoyed performances such as guzheng music and dance, and shared positive travel experiences in China [3] - The "China Pass" tourism card was launched, exemplifying the integration of aviation and tourism [3]

Core Points - The event "Leqi Pengcheng Quyou Jining" was held on October 28, marking the launch of the Jining cultural tourism promotion season in Shenzhen [1] - The event aimed to deepen cultural and tourism exchanges between Jining and the Guangdong-Hong Kong-Macao Greater Bay Area, promoting Jining's quality resources [1] - Key highlights included the introduction of the "Follow Confucius for Research Study" brand system and 18 premium research study routes, along with the announcement of exclusive welfare policies for tourists from the Pearl River Delta [1] - A cooperation agreement for mutual tourist exchange between Jining and the Pearl River Delta was signed, along with 12 cultural tourism projects [1]

Core Points - The event "Leqi Pengcheng Quyou Jining" was held on October 28, marking the launch of the Jining Cultural and Tourism Promotion Season in Shenzhen [1] - The event aimed to enhance cultural and tourism exchanges between Jining and the Guangdong-Hong Kong-Macao Greater Bay Area, promoting Jining's quality resources [1] - Key highlights included the introduction of the "Follow Confucius for Research Study" brand system and 18 premium research study routes, along with the announcement of exclusive benefits for tourists from the Pearl River Delta [1] - A cooperation agreement for mutual tourist exchange between Jining and the Pearl River Delta was signed, along with 12 cultural and tourism projects [1] Group 1 - The event was attended by over a hundred representatives from key travel agencies, investment enterprises, industry associations, and media from Shenzhen and Jining [1] - The event was organized by the Jining Municipal People's Government and the Jining Cultural and Tourism Bureau [1] - The focus was on promoting project cooperation and industry win-win outcomes [1]

Core Viewpoint - The event "China Ningbo: The Eastern Starting Point" cultural tourism promotion successfully took place in Budapest, enhancing cultural exchange and cooperation between China and Hungary [1][2][4]. Group 1: Event Overview - The event was co-hosted by Ningbo Municipal Bureau of Culture, Radio, Television and Tourism, the Chinese Cultural Center in Budapest, and the Chinese Tourism Office in Budapest, with special support from the Bank of China [1]. - Over a hundred guests from both China and Hungary attended the event, celebrating the Mid-Autumn Festival and discussing the charm of Ningbo city [1]. Group 2: Cultural and Economic Significance - The Director of the Budapest Chinese Cultural Center emphasized that the event promotes mutual understanding and cultural exchange between China and Hungary [2]. - The Vice President of the Hungary-China Economic Chamber highlighted Ningbo's role as a crucial hub for cooperation in Central and Eastern Europe, showcasing its economic vitality and potential for collaboration [4]. Group 3: Ningbo's Promotion - The Director of Ningbo Municipal Bureau of Culture, Radio, Television and Tourism presented Ningbo's cultural tourism resources, focusing on its geographical advantages, cultural heritage, and industrial strength [7]. - A month-long themed exhibition titled "Books Through the Ages, Ports Connecting the World" featuring Ningbo's graphic prints was launched, showcasing traditional Chinese art and enhancing cultural dialogue [10][12]. Group 4: Cultural Interaction - A significant cultural interaction occurred when the Ningbo Municipal Committee member presented a themed graphic print to the Budapest Chinese Cultural Center, symbolizing the friendship between the two cities [11]. - The event included a "Mid-Autumn Taste of Ningbo" food tasting area, featuring mooncakes and freshly made Ningbo tangyuan, creating a warm festive atmosphere [11].

Core Viewpoint - The "Hand in Hand with Qingdao: Discover the Beauty of Zhengzhou" 2025 cultural tourism promotion event aims to enhance cultural and tourism exchanges between Zhengzhou and Qingdao, showcasing Zhengzhou's rich cultural heritage and tourism resources [1][2] Group 1: Event Highlights - The promotion event featured a variety of artistic performances, including a martial arts show and a short play, highlighting Zhengzhou's unique charm and cultural significance [1] - The event included a special segment where representatives from various districts of Zhengzhou presented their cultural tourism resources, emphasizing the diversity of offerings [2] Group 2: Upcoming Activities - The "Discover the Beauty of Zhengzhou: Cool Summer Season" promotional activity is scheduled from July 26 to August 24, 2025, aiming to attract visitors with a multi-faceted summer experience [2] - The main venues for the summer promotional activities include key areas in Zhengzhou, featuring food, performances, cultural tourism, and commerce, designed to provide an immersive experience for visitors [2] Group 3: Collaborative Efforts - The series of promotional activities between Zhengzhou and Qingdao includes not only the main event but also business discussions and pop-up activities at landmark locations in Qingdao, fostering deeper cultural tourism collaboration [2]

Core Insights - The Hungarian National Tourism Office emphasizes the importance of the Chinese market for tourism, highlighting that China is one of Hungary's most significant source countries for tourists [1][2] - The collaboration with Tencent for WeChat Pay aims to enhance the travel experience for Chinese tourists by providing familiar digital solutions [1] - Hungary is actively promoting its cultural heritage and notable figures to resonate with Chinese tourists [1][2] Group 1: Tourism Strategies - The Hungarian National Tourism Office is focusing on showcasing Hungary's unique natural scenery and thermal bath culture to attract Chinese tourists [2] - Partnerships with major Chinese travel platforms like Ctrip and Fliggy are crucial for reaching Chinese tourists [1][2] - The office is also building relationships with Chinese media to disseminate travel content in Mandarin on local social media platforms [2] Group 2: Market Opportunities - Over 30 European countries, including Hungary, have implemented visa-free travel for Chinese tourists, which is seen as a positive development for increasing outbound tourism from China [2] - The Hungarian National Tourism Office maintains close ties with tourism departments in Beijing, Wuxi, and Guangzhou, enhancing bilateral relations [2] - Direct flight routes between Budapest and seven Chinese cities position Hungary as a key hub in the Central and Eastern European aviation network [2]