第三方支付丨研究报告 核心摘要： 2025年中国第三方综合支付交易规模预计达到577万亿元，同比增长3.0%，其中个人支付交易规模增长2.9%，企业支付交易规模增长3.2%，企业支付增速已经超 过个人支付增速。对于从业机构而言，第三方支付行业已全 面进入存量竞争深化阶段，监管常态化与合规要求升级成为行业发展底色，单纯依赖通道手续费的盈利模 式愈发难以为继，挖掘更深层次的服务价值成为行业共识。《2025年中国第三方支付行业研究报告》关注国内"支付+"发展情况，分析第三方支付细分市场价值深耕 逻辑，并预判行业未来发展趋势。同时，报告以合规安全、技术服务、产品创新、跨境服务能力为核心维度，精选行业头部企业进行深度剖析，发布中国第三方支付 行业卓越者榜单，为行业发展提供参考。 研究范畴界定 个人支付与企业支付双向发力、协同发展，重点关注企业支付市场 按照服务对象的不同，第三方综合支付业务可以分为第三方个人支付与第三方企业支付，个人支付专注于为个人用 户提供 便捷的支付体验，企业支付 专注于为企业提供支付解决方案。个人支付与企业支付机构共同组建成支付网络、形成支 付交 易闭环，在该闭环中，个人支付机构凭借数字钱包良好 ...

第三方支付丨研究报告 中国第三方支付行业发展历程 核心摘要： 2025年中国第三方综合支付交易规模预计达到577万亿元，同比增长3.0%，其中个人支付交易规模增长2.9%，企业支付交易规模增长3.2%，企业支付增速已经超 过个人支付增速。对于从业机构而言，第三方支付行业已全 面进入存量竞争深化阶段，监管常态化与合规要求升级成为行业发展底色，单纯依赖通道手续费的盈利模 式愈发难以为继，挖掘更深层次的服务价值成为行业共识。《2025年中国第三方支付行业研究报告》关注国内"支付+"发展情况，分析第三方支付细分市场价值深耕 逻辑，并预判行业未来发展趋势。同时，报告以合规安全、技术服务、产品创新、跨境服务能力为核心维度，精选行业头部企业进行深度剖析，发布中国第三方支付 行业卓越者榜单，为行业发展提供参考。 研究范畴界定 个人支付与企业支付双向发力、协同发展，重点关注企业支付市场 中国第三方支付行业进入规范成熟阶段 2000年以来，伴随支付方式电子化转型、互联网普及和电子商务兴起，第三方支付行业开始形成。2010年至2019年， 中国形成更便捷、高效的支付市 场，行业蓬勃发展，推出多样化支付服务。这一时期我国第三方支付市 ...

Core Insights - The comprehensive payment transaction scale in China is expected to reach 577 trillion yuan by 2025, with a year-on-year growth of 3.0%, driven by a 2.9% increase in personal payment transactions and a 3.2% increase in enterprise payment transactions, indicating that enterprise payment growth has surpassed personal payment growth [1][13]. Group 1: Industry Overview - The third-party payment industry in China has entered a stage of deepening stock competition, with regulatory normalization and compliance requirements becoming the foundation for industry development [1]. - The industry has evolved from a phase of rapid growth and diversification of services (2010-2019) to a more mature phase characterized by stricter regulations and stable development [4][5]. Group 2: Regulatory Environment - The implementation of the "Non-Bank Payment Institutions Supervision Management Regulations" in 2024 has led to a significant transformation in the industry, with a marked increase in compliance and accelerated consolidation [7]. - The regulatory environment is expected to intensify in 2025, with a notable increase in the number and amount of fines imposed on institutions [7]. Group 3: Payment Trends - The personal mobile payment market is projected to decline by 3.7% in 2025, reflecting a saturation in daily consumption scenarios and a slowdown in transaction growth [19]. - The enterprise payment market is expected to show resilience, driven by the ongoing digital transformation of enterprises and the expansion of cross-border e-commerce payment scenarios [13][33]. Group 4: Technological Integration - The industry is actively embracing AI technology to enhance internal operational efficiency and external service value, focusing on cost reduction and improved customer experience [10]. - AI applications include intelligent risk control, process automation, and personalized services, which are expected to significantly enhance the overall competitiveness of the payment industry [10][12]. Group 5: Market Dynamics - The enterprise payment sector is increasingly important, with a focus on providing integrated solutions that go beyond basic payment services to include cost reduction and efficiency tools [35]. - The cross-border payment market is anticipated to grow significantly, reaching 3.3 trillion yuan by 2025, driven by the expansion of China's cross-border e-commerce market [55]. Group 6: Future Directions - The industry is expected to explore new payment methods, such as NFC and digital currencies, which are anticipated to enhance payment convenience and security [30][67]. - Emerging markets in Southeast Asia, Latin America, and the Middle East are becoming new growth points for cross-border payment services, presenting both opportunities and challenges [60].