以下文章来源于硬氪 ，作者张子怡 硬氪 . 专注全球化、硬科技报道。36kr旗下官方账号。 将不确定的咖啡标准化。 文 ｜ 张子怡 编辑 ｜ 袁斯来 来源｜ 硬氪（ID： south_36kr） 封面来源 ｜ 企业官方 作为一个深圳老板，摩卡的办公室显得有些另类。 广东老板办公室，不管多么简陋凌乱，大概率正中央都会有张茶台。但摩卡却放着一个吧台，摆满自家公司 Cocinare 的手冲壶、磨豆机和咖啡杯。他会 摆上一排杯子，请客人品尝咖啡，顺便介绍一下豆子的特色：巴西豆有淡淡的坚果香气，埃塞豆则有明亮的酸度 ...... 在成立 Cocinare 前，摩卡在头部跨境大卖傲基负责家电板块。咖啡算他最大的爱好之一，空闲时，摩卡考过不少咖啡行业的相关证书。 在学习的过程中，他意识到手冲咖啡器具这个小众赛道仍有金矿。" 手冲咖啡器具的市场不大，全球手冲壶的出货量大概仅在 120 万台左右，是个相当小 众但又停留在前工业化时代的市场。"他告诉硬氪。 在现磨咖啡的品类里，手冲咖啡的门槛既高也低。 冲一杯手冲咖啡需要的工具很简单，只需要磨豆机、手冲壶、滤杯、滤纸和电子秤，数百元便能组合出基本款；制作出一杯手冲咖啡的速度也很快 ...

Core Insights - Cocinare, a hand-drip coffee equipment brand founded by Mocha, is tapping into a niche market with significant growth potential despite its small size [1][2][3] - The brand's innovative approach focuses on enhancing the precision and user-friendliness of coffee brewing, allowing both novices and professionals to achieve high-quality results [4][10][12] Market Overview - The global market for hand-drip coffee equipment is relatively small, with an estimated annual shipment of around 1.2 million units [1] - In China, the price of hand-drip coffee can reach up to thousands of yuan, significantly higher than traditional espresso options [2] Product Development - Cocinare's hand-drip kettle features advanced technology that allows for precise control of water flow and temperature, enhancing the brewing process [5][8] - The company has also developed a coffee scale that integrates smart technology to measure water-to-coffee ratios and flow rates, making it easier for users to replicate their desired coffee flavors [11][12] Competitive Landscape - The hand-drip coffee equipment market has limited competition, providing Cocinare with an opportunity to establish itself as a leading brand [6][15] - Cocinare's products are positioned at a premium price point, with its most popular model priced at 1698 yuan, compared to competitors like FLOW, which average around 1200 yuan [3] Business Strategy - The company aims to standardize the coffee brewing process through its products, allowing users to achieve consistent results [12] - Cocinare is leveraging its presence in coffee competitions and partnerships with specialty coffee shops to build brand recognition and trust among consumers [13][14] Future Challenges - While Cocinare has successfully captured a segment of the market, sustaining growth and achieving sales of blockbuster products in more mature overseas markets will pose significant challenges [15]