Core Viewpoint - Great Wall Motors has launched the new A-class pure electric SUV, Ora 5, under its Ora brand, with a price range of 99,800 to 133,800 yuan, and a limited-time trade-in price starting at 91,800 yuan [2] Group 1: Product Features - The Ora 5 features the third-generation driver assistance system, Coffee Pilot Ultra, which has been used for over 230 million kilometers, equivalent to more than 5,600 laps around the Earth's equator, and has accumulated over 2.8 million hours of usage [2] - The vehicle supports advanced capabilities such as traffic light recognition, intelligent lane changing, and obstacle avoidance, along with the longest memory parking function in its class at 3 kilometers and parking assistance for over 200 types of parking spaces [2] Group 2: Technology Integration - The Coffee OS3 smart space system integrates AI technology and is equipped with a 4-nanometer automotive-grade chip, featuring dual large models Coffee GPT and DeepSeek, transforming it into a versatile assistant that understands vehicles, life, and creativity [2] - The "Car Language Intelligent Manufacturing" function helps resolve social awkwardness related to improper parking through external interactions, positioning the vehicle as a "smart social partner" for younger users [2]

Core Viewpoint - Great Wall Motors reported strong financial performance for 2024, with significant growth in revenue and net profit, driven by a focus on smart new energy strategies and a multi-brand product matrix [1][3][4]. Financial Performance - The company achieved a revenue of 202.195 billion yuan, a year-on-year increase of 16.73% [1] - Net profit attributable to shareholders reached 12.692 billion yuan, up 80.73% year-on-year [1] - The basic earnings per share were 1.49 yuan, with a proposed cash dividend of 0.45 yuan per share [1] - The gross profit margin improved to 19.51%, an increase of 1.36 percentage points [3] - The net cash flow from operating activities was 27.783 billion yuan, a growth of 56.49% [3] Sales and Product Strategy - Total vehicle sales for the year reached 1.2345 million units, a slight increase of 0.37% [2] - Sales of new energy vehicles (NEVs) reached 322,200 units, marking a growth of 25.65% [2][4] - The company operates six major brands, including Haval, WEY, Tank, Great Wall Pickup, Ora, and Great Wall Soul, covering various vehicle categories [2] R&D and Innovation - R&D investment has exceeded 10 billion yuan for three consecutive years, with a workforce of 23,000 in R&D [4] - The company has established a comprehensive technology architecture for smart new energy and off-road vehicles [4] - Great Wall Motors has diversified its battery technology, including lithium-ion, sodium-ion, and solid-state batteries [4] Global Expansion - Overseas sales reached 454,100 units, a year-on-year increase of 44.61%, accounting for 36.8% of total sales [6][8] - The company has established production bases in Thailand and Brazil, and KD factories in Ecuador and Pakistan [6] - Great Wall Motors aims to achieve over 1 million overseas sales by 2030, focusing on localized ecosystems [8] Future Outlook - The company plans to enhance its smart new energy technology and global strategy, focusing on the Hi4 hybrid architecture and AI data systems [7] - There is a need to accelerate the development of pure electric vehicles to maintain long-term competitiveness in the market [8]