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长城汽车35年,魏建军终成车手!
电动车公社· 2025-09-17 14:36
Core Viewpoint - The article discusses the participation of Wei Jianjun, the chairman of Great Wall Motors, in the 2025 Dunhuang Off-Road Endurance Race, highlighting his passion for cars and the significance of this event for the development of China's automotive culture and motorsport industry [2][10][114]. Group 1: Event Overview - The 2025 Dunhuang Off-Road Endurance Race covers a challenging course of approximately 1100-1200 kilometers through various terrains, including riverbeds, canyons, and deserts [1][2]. - The event poses significant challenges for both vehicles and drivers, making it a rigorous test of endurance [2][4]. Group 2: Wei Jianjun's Motivation - Wei Jianjun's participation in the race is seen as a genuine commitment rather than a mere marketing stunt, as he has a long-standing passion for cars dating back 35 years [10][11]. - His early experiences with cars and racing shaped his ambition to create a globally recognized automotive brand, which led him to take over Great Wall Motors during a challenging period [15][16]. Group 3: Great Wall Motors' Racing History - Great Wall Motors has a history of participating in significant racing events, including the Dakar Rally, where it made its debut as a Chinese brand [21][26]. - The company has consistently aimed to prove its vehicles' capabilities in extreme conditions, which is reflected in its participation in various endurance races [67][68]. Group 4: Challenges in Chinese Motorsports - The article highlights the struggles of the Chinese motorsport scene, including the lack of commercial viability and media coverage, which hampers the growth of events like the China Rally Championship (CRC) [35][38][56]. - Despite the challenges, there is a growing interest in motorsports, as evidenced by the increase in participants in events like the Dunhuang race [99]. Group 5: Future of Chinese Automotive Culture - The article emphasizes the potential for growth in China's automotive culture, driven by local manufacturers like Great Wall Motors, which are increasingly willing to invest in motorsport [63][64]. - Wei Jianjun's involvement in racing is seen as a catalyst for attracting attention to the motorsport industry and fostering a more robust automotive culture in China [112][114].
助推“赛事平权”,魏建军率队“亲征”2025敦煌越野耐力赛!
Xin Lang Cai Jing· 2025-09-17 07:00
Core Viewpoint - The 2025 Dunhuang Rally highlights the commitment of Great Wall Motors and its chairman Wei Jianjun to promote motorsport culture and demonstrate the reliability of their production vehicles through direct participation in competitive events [1][3][14] Group 1: Event Overview - The 2025 China Automotive Off-Road Rally Championship Dunhuang Station officially commenced on September 11, 2025, with the starting ceremony held on September 13 [1] - Wei Jianjun, as a driver, showcased respect for the competition by starting second, adhering to the event's traditions and rules [3] Group 2: Company Representation - Wei Jianjun led three brands under Great Wall Motors—Haval, Tank, and Great Wall Pickup—demonstrating confidence in their products [3] - The participation of the chairman in the rally is seen as a milestone in Chinese motorsport history, pushing off-road rallying into the public eye and fostering the development of the motorsport industry [5] Group 3: Product Performance - The vehicles participating in the T2 group must maintain original factory specifications, emphasizing the performance of mass-produced models in extreme conditions [5][11] - The Haval H9 diesel version driven by Wei Jianjun features a 2.4T diesel engine with a maximum power of 137 kW and a torque of 490 N·m, showcasing its capability in diverse terrains [7] - The Tank 300 Hi4-T and Tank 500 Hi4-Z models exhibit advanced hybrid technology, enhancing performance and efficiency in competitive scenarios [8][10] Group 4: Event Support and Infrastructure - Great Wall Motors provided comprehensive support during the event, including a complete spare parts system and emergency supplies, ensuring efficient operations [11] - All participating vehicles were based on production models, ensuring a high level of quality and reliability for users [11] Group 5: Industry Impact and Future Directions - Great Wall Motors has established a "human-vehicle-field" grading system for off-road vehicles, aiming to enhance user experience and safety [12] - The chairman's involvement reflects a long-term vision for promoting motorsport culture and inclusivity within the industry [14]
方程豹钛7:价格低于预期客流暴增,竞品对比最多的是理想
车fans· 2025-09-15 00:31
Core Viewpoint - The launch of the new model Titanium 7 has generated significant customer interest and sales momentum, with a notable shift in consumer preferences from previous models like Leopard 5 to Titanium 7 due to its competitive pricing and features [2][4][6]. Market Performance - The Titanium 7 model has attracted a substantial increase in foot traffic to dealerships, particularly from customers specifically interested in this new model [2]. - Following its launch on September 9, the Titanium 7 experienced a second wave of customer interest, attributed to its lower-than-expected pricing, with the top configuration priced at 219,800 yuan and the entry-level version at 179,800 yuan [4][6]. Sales Conversion - Approximately 30% of the customers who expressed interest before the launch converted to orders after the launch, with a high conversion rate among those who had previously made blind bookings [6]. - The top configuration of the Titanium 7 has become the most popular choice, accounting for 40% of orders, while the other configurations priced at 189,800 yuan and 206,800 yuan also saw significant interest [6]. Financing Options - The primary financing option available is a three-year interest-free loan, making the vehicle more accessible to potential buyers [8]. Competitive Landscape - Competitors mentioned include Ideal L6/L7, Tank 300, Haval Menglong, Toyota Highlander, and Volkswagen Touareg, with a significant number of customers comparing the Titanium 7 to the Ideal L series [10][11]. - The Titanium 7 overlaps with the Tang DMi model, which is currently offering discounts of 20,000 to 30,000 yuan, indicating a competitive pricing strategy [12]. Customer Demographics - The customer base for the Titanium 7 is predominantly male, making up over 80% of buyers, reflecting the vehicle's appeal to a male demographic interested in off-road capabilities and advanced technology [18]. - The quality of customers has improved, with many being from stable professions such as teachers and civil servants, indicating a return to a more affluent customer profile [15][16]. Market Trends - The vehicle's pricing is expected to remain stable at least until after the Spring Festival, with trade-in incentives of 6,000 yuan for the Titanium 7 and 5,000 yuan for other brands [20].
长城汽车(02333)发布中期业绩,归母净利润63.37亿元 同比减少10.21%
Zhi Tong Cai Jing· 2025-08-29 09:53
Core Insights - Great Wall Motors (02333) reported a total revenue of 92.335 billion yuan for the six months ending June 30, 2025, representing a year-on-year increase of 0.99% [1] - The net profit attributable to shareholders decreased by 10.21% to 6.337 billion yuan, with basic earnings per share at 0.74 yuan [1] - The company sold a total of 568,852 vehicles in the first half of 2025, marking a year-on-year growth of 2.52%, with 160,435 of those being new energy vehicles, which saw a significant increase of 23.64% [1] Brand Performance - The Haval brand, positioned as a "global SUV expert," achieved sales of 323,702 units, reflecting an 8.89% year-on-year increase [2] - Haval's technological advancements include the Hi4 intelligent four-wheel drive hybrid technology and Coffee OS 3 smart cockpit system, enhancing user experience and brand value [2] - The second-generation Haval H9 won the T2.1 category at the 2025 Rally of China, showcasing its off-road reliability [2] Tank Brand Development - The Tank brand sold 104,129 units in the first half of 2025, reaching a global sales milestone of over 700,000 units [3] - The brand's "Four Full Strategy" includes a comprehensive vehicle lineup, a full power matrix, and solutions for various driving scenarios, emphasizing its commitment to user needs [3] - The Tank brand has expanded its global sales network to over 30 countries and regions, including Australia, Mexico, and the Middle East, while also achieving success in competitive events [3]
长城汽车35年:生态出海能否成为突围样本?
Tai Mei Ti A P P· 2025-08-29 00:49
Core Viewpoint - GWM (Great Wall Motors) has evolved from a small factory focused on pickup trucks to a comprehensive automotive manufacturer with a global presence, emphasizing self-research and development, and a shift towards an "ecological overseas" strategy [3][4][6][14]. Group 1: Company Evolution - GWM was founded in 1984 as a small factory with fewer than 100 employees, initially relying on pickup trucks in a market dominated by joint ventures and foreign brands [3]. - Over 35 years, GWM has focused on self-research, developing its own engines and components, and now supplies parts to major international automakers like BMW and Mercedes [4]. - The company has established a complete technical loop, showcasing its ability to manufacture vehicles and supply components to others [4][5]. Group 2: Global Expansion Strategy - GWM's "ecological overseas" strategy involves not just exporting vehicles but also establishing local R&D centers, factories, and service channels in foreign markets [6][8]. - The company has expanded its overseas sales channels to over 1,400 locations across Europe, South America, the Middle East, and Australia, with cumulative overseas sales exceeding 2 million vehicles [8]. - GWM's investment in local production, such as the planned factory in Brazil with an annual capacity of 100,000 vehicles, aims to mitigate risks associated with tariffs and trade barriers [9]. Group 3: Challenges and Competitiveness - GWM faces challenges in scaling its operations, particularly in the competitive electric vehicle market, where it lags behind rivals like BYD and Geely [11]. - The company has strengths in traditional manufacturing but needs to enhance its capabilities in software and intelligent vehicle technology to remain competitive [12]. - GWM's multi-brand strategy, while extensive, risks resource dilution and strategic conflicts among its various product lines [13]. Group 4: Future Outlook - GWM's ability to convert its reliability and long-term approach into competitive advantages in the rapidly evolving automotive landscape will be crucial for its future success [16]. - The company must balance speed and stability in its global expansion efforts to avoid potential pitfalls associated with heavy asset investments [13].
【联合发布】一周新车快讯(2025年8月16日-8月22日)
乘联分会· 2025-08-22 13:23
Core Viewpoint - The article provides an overview of new vehicle models set to launch in August 2025, highlighting specifications, market segments, and pricing strategies for various manufacturers in the automotive industry [2][5][13]. Group 1: Vehicle Launches - Geely Auto is set to launch the Panda Karting on August 15, 2025, targeting the A00 HB segment with a price of 50,900 CNY and a range of 210 km [8]. - Chery Auto will introduce the Fengyun X3 and Fengyun X3 PLUS on August 16, 2025, with prices ranging from 89,900 to 139,900 CNY and electric ranges of 401 to 520 km [16][24]. - Dongfeng Passenger Vehicle will launch the Mengshi M817 on August 17, 2025, in the D SUV segment, priced between 319,900 and 349,900 CNY [32]. - Tesla China will release the Model Y L on August 19, 2025, priced at 339,000 CNY with a range of 751 km [56]. - Great Wall Motors will launch the Haval Menglong on August 19, 2025, with prices from 173,800 to 208,800 CNY and a range of 105 to 200 km [61]. Group 2: Specifications and Features - The Geely Panda Karting features a pure electric engine with a power output of 30 kW and a torque of 110 N·m, equipped with a 17.03 kWh battery [8]. - The Chery Fengyun X3 has a power output of 185 kW and a torque of 300 N·m, with battery capacities of 50.79 kWh and 68.36 kWh [16]. - The Dongfeng Mengshi M817 is powered by a 1.5T plug-in hybrid engine, offering a power output of 145 kW and a torque of 290 N·m [32]. - Tesla's Model Y L boasts a power output of 340 kW and is equipped with an 82 kWh battery [56]. - The Haval Menglong features a 1.5T plug-in hybrid engine with a power output of 115 kW and an electric motor output of 220 kW [61]. Group 3: Market Segmentation - The new models are categorized into various segments, including A00 HB, A SUV, C SUV, and D SUV, indicating a diverse range of offerings to cater to different consumer preferences [2][16][32]. - Pricing strategies vary significantly across manufacturers, with entry-level models starting around 39,900 CNY and premium models reaching up to 349,900 CNY [8][32][56].
哈弗百城百店焕新暨济南锦骋店开业盛典圆满成功
Qi Lu Wan Bao· 2025-08-17 05:02
Core Viewpoint - The grand opening of the Haval Jinan Jin Cheng store marks a significant upgrade for the Haval brand in the Shandong market, enhancing consumer experience with improved products and services [5][15]. Group 1: Store Features and Design - The newly upgraded Jinan Jin Cheng store showcases a modern design with a transparent showroom, intelligent vehicle display areas, and comfortable customer lounges, creating a pleasant car-buying environment [3]. - The store features a variety of popular Haval models, including Haval H6, Haval Big Dog, and Haval Menglong, which combine stylish appearance, excellent performance, and competitive pricing, along with advanced smart driving assistance systems [9]. Group 2: Opening Ceremony and Customer Engagement - The opening ceremony included dynamic performances, speeches from Haval leaders, and interactive games, creating an engaging atmosphere for attendees [7][5]. - The store offered attractive opening promotions such as direct discounts, financial subsidies, and trade-in bonuses, leading to a significant increase in order volume during the event [11]. Group 3: Future Commitment - The store management emphasized that the successful opening is just the beginning, committing to a customer-first service philosophy and providing comprehensive services including professional consultations, test drives, and after-sales support [13][15].
“以赛验车”,长城在电动化时代再战环塔
Guan Cha Zhe Wang· 2025-06-05 10:41
Core Viewpoint - Great Wall Motors showcases its technological strength in the Chinese automotive industry through participation in the 2025环塔拉力赛, emphasizing the importance of real-world testing for vehicle performance and reliability [1][3]. Group 1: Event Participation and Achievements - Great Wall Motors returned to the环塔拉力赛 after ten years, competing with ten vehicles across three brands: Haval, Tank, and Great Wall Pickup, winning championships in both the fuel and new energy categories [3][5]. - The环塔拉力赛 is recognized as one of the most challenging rally events in China, serving as a testing ground for vehicle performance under extreme conditions [3][5]. Group 2: Technological Development and Strategy - Chairman Wei Jianjun stated that the core value of participating in such events is to gather valuable data and experience to enhance vehicle reliability and durability, ultimately improving consumer product experience [5][7]. - Great Wall Motors aims to integrate internal combustion engines and electric drive systems, focusing on hybrid technology and meeting diverse global user needs [5][7]. Group 3: Product Range and Data Utilization - The company has developed a range of off-road vehicles, including models like Tank 700 Hi4-T and Haval H9, utilizing advanced technologies such as Hi4-T hybrid systems and high-torque engines [7][10]. - Data collected during the rally will be used to refine production models, enhancing overall vehicle performance [7][10]. Group 4: Cultural Integration and Future Plans - Great Wall Motors plans to incorporate local culture into its brand strategy, enhancing brand presence through events and user engagement [7][10]. - The company intends to return to the Dakar Rally, aiming to demonstrate the strength of Chinese automotive brands on a global stage [7][10]. Group 5: Safety and Skill Development - The company has introduced a "Off-Road Skill Grading Standard" to promote safety and guide enthusiasts in enjoying off-road experiences [10]. - Great Wall Motors launched an off-road driving training camp to share practical experiences and improve skills among off-road enthusiasts [8][10].
长城汽车:乘用车Q1盈利端暂时承压,新车上市有望释放增长动能-20250522
China Securities· 2025-05-22 02:30
Investment Rating - The report maintains a "Buy" rating for the company [4][11]. Core Views - The company's Q1 revenue and net profit were 400.2 billion yuan and 17.5 billion yuan, representing year-on-year declines of 6.6% and 45.6% respectively. The decline in profitability is attributed to short-term factors such as a new product gap and direct store construction. However, sales and performance are expected to improve throughout the year as new vehicles are launched [2][3][4]. - The company is accelerating its transition towards smart and new energy vehicles, with new car launches and marketing system reforms aimed at boosting domestic sales. The expansion into overseas markets is also expected to contribute to steady growth in exports, enhancing the sales structure and gradually improving profitability [11][10]. Summary by Sections Financial Performance - In Q1, the company's revenue, net profit, and net profit excluding non-recurring items were 400.19 billion yuan, 17.51 billion yuan, and 14.69 billion yuan, showing year-on-year declines of 6.63%, 45.60%, and 27.12% respectively. The revenue decline was primarily due to a new product gap affecting sales, while the average selling price remained stable [2][3]. - The total vehicle sales in Q1 were 257,000 units, a year-on-year decrease of 6.7%. Exports and domestic sales were 91,000 units and 166,000 units, reflecting declines of 2.0% and 9.1% respectively [3][4]. Profitability - The gross margin and net margin for Q1 were 17.84% and 4.38%, down 1.53 percentage points and 3.13 percentage points year-on-year. The decline in gross margin was mainly due to a slight drop in sales volume and changes in product mix [4][10]. - The company expects profitability to gradually recover as the domestic new car cycle begins in Q2, with a stabilization of expense ratios anticipated as direct channel investments become more stable [4][9]. Future Outlook - The company plans to launch several key models in Q2, including the second-generation Xiaolong MAX and the all-new Gaoshan, which are expected to drive sales and optimize the product mix. The introduction of new models throughout the year is anticipated to contribute significantly to sales growth [3][10]. - The core logic for the company's performance growth in 2025 is driven by the domestic new car cycle, which is expected to boost domestic sales, alongside steady growth in exports to non-Russian regions [10][11].
4月自主品牌新能源销量分析:头部品牌分化加剧 多数迎同比增长
Zhong Guo Zhi Liang Xin Wen Wang· 2025-05-08 07:16
Core Insights - The April sales data for various new energy vehicle companies shows a continued upward trend for both traditional brands and new car manufacturers, indicating a robust market performance during the holiday period [1] Traditional Brands' Performance - BYD sold over 380,100 new energy vehicles in April, with passenger car sales reaching 372,615 units, a year-on-year increase of 19.4%. The main brands, Dynasty and Ocean, contributed over 340,000 units, growing by 16.5% [2] - Geely's total sales reached 234,112 units in April, a 53% increase year-on-year. New energy vehicle sales reached 125,563 units, up 144%, accounting for 54% of total sales, marking a historical high [4] - Chery Group's total sales were 200,760 units, a 10.3% increase. New energy vehicle sales reached 61,223 units, up 85.5% [6] - Great Wall Motors' wholesale sales were 100,061 units, a 5.55% increase, with new energy vehicle sales at 28,813 units, up 28.42% [8] New Forces in the Market - Leap Motor achieved a delivery volume of 41,039 units in April, a 172% year-on-year increase, driven by its competitive pricing strategy and new model launches [9] - XPeng Motors maintained a delivery volume of over 30,000 units, reaching 35,045 units, a 273% increase, supported by the popularity of models like MONA M03 and P7+ [11] - Li Auto delivered 33,939 new vehicles, a 31.6% increase, with a total of 126,800 units delivered in the first four months, achieving 18% of its annual target [13] - Xiaomi Auto delivered over 28,000 units in April, indicating stable consumer demand, with new models expected to drive future growth [13] Other Notable Performances - GAC Aion's sales reached 28,301 units, showing year-on-year growth but a decline compared to the previous month [15] - Lantu Motors achieved sales of 10,019 units, a 150% increase, with plans to launch an upgraded model soon [17] - NIO delivered 23,900 vehicles in April, a 53% year-on-year increase, benefiting from promotional policies [17]