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长城汽车欧拉5正式上市 新车共推出5款配置
Zheng Quan Ri Bao Wang· 2025-12-17 05:58
Core Viewpoint - The launch of the new A-class pure electric SUV, Great Wall Ora 5, marks a significant step for Great Wall Motors in expanding its electric vehicle offerings and enhancing its global market presence [1][2]. Group 1: Product Launch - Great Wall Ora 5 has been officially launched with a price range of 99,800 to 133,800 yuan, and a limited-time exchange price starting at 91,800 yuan [1]. - The Ora 5 is the first mass-produced model from Great Wall's new platform, which aims to provide a versatile vehicle lineup for global markets [1]. Group 2: Strategic Direction - Great Wall Motors emphasizes a commitment to "technological integrity" and aims to provide real value to consumers [1]. - The company plans to introduce a "Car Purchase Anti-Deception Guide" to help consumers navigate common technical pitfalls [1]. - The new platform will transition the Ora brand from a single pure electric brand to a "multi-power global fashion boutique car brand," with plans to offer various vehicle types, including SUVs and sedans [1]. Group 3: Technological Features - The Ora 5 is designed for young users, focusing on style, technology, and safety [2]. - It features the third-generation Coffee Pilot Ultra driver assistance system, which supports city navigation and memory parking for up to 3 kilometers [2]. - The Coffee OS 3 smart cockpit system integrates AI models for voice and external interaction capabilities [2]. Group 4: Global Market Expansion - The Ora brand has entered over 50 global markets and aims to continue meeting diverse consumer needs with high-quality products [2].
长城汽车发布全新坦克500 魏建军阐释技术哲学与品牌愿景
Zheng Quan Ri Bao Wang· 2025-08-28 05:46
Core Viewpoint - The launch of the new Tank 500 by Great Wall Motors emphasizes the company's commitment to long-term value creation through technological innovation and cultural integration in its products [1][2]. Group 1: Product Launch - Great Wall Motors officially launched the Tank 500, positioning it as an "all-scenario intelligent luxury off-road SUV" with three power versions: Hi4-Z, Hi4-T, and a 3.0T V6 gasoline engine [2]. - The design of the Tank 500 incorporates elements of traditional Chinese culture, such as the "Juzhezhong" grille inspired by ancient architectural structures and the "Dunhuang Green" color derived from Dunhuang murals, which accounted for 35% of pre-sale orders, indicating market appreciation for its aesthetic [2]. Group 2: Technological Innovation - The Hi4-Z technology is likened to the water management wisdom of Dujiangyan, featuring a "power distribution planetary gear" for intelligent engine power allocation, a three-stage DHT system for precise power control, and a dual-motor four-wheel drive for energy regulation, aiming for high efficiency and zero waste [2]. - The Tank 500 is equipped with Great Wall's third-generation intelligent driving assistance system, Coffee Pilot Ultra, which supports a no-map navigation function for full-route intelligent navigation assistance across various scenarios, including urban areas, highways, and parking [2]. Group 3: Corporate Philosophy - Chairman Wei Jianjun highlighted the importance of sustainable technology development, drawing parallels between the ancient wisdom of Dujiangyan and the company's goal to create reliable technology that benefits users and society [1]. - Great Wall Motors aims to establish its Hi4 technology as a cornerstone of Chinese automotive technology, reflecting a commitment to long-termism and innovation [1].