中国商报（记者 于佳鑫）旗下拥有DAZZLE、d'zzit等多品牌的时尚集团地素时尚股份有限公司（以下简称地素时尚），将在今年 8月底关闭其男装品牌RAZZLE在国内的全部线下门店。 地素时尚方面表示，RAZZLE品牌闭店系受"业务调整"的影响。从实际经营表现来看， RAZZLE在地素时尚长期处于边缘化位 置，近年来经营表现也并不乐观。地素时尚方面称，未来将集中精力聚焦女装业务。 RAZZLE即将闭店 "因业务调整，RAZZLE品牌将于2025年8月31日闭店停止服务。"在近期发布的官方公告中，RAZZLE品牌表示。 该公告显示，RAZZLE微商城于2025年5月30日闭店。目前，该小程序已无法打开，界面显示为"RAZZLE微商城已打烊"。 公告还称，门店关闭前，会员消费者仍可使用当前会员卡在线下直营门店进行购买及享受会员权益，也可在天猫RAZZLE男装旗 舰店进行消费，但会员卡权益无法在天猫旗舰店使用。 截至发稿，京东RAZZLE旗舰店在平台已无法显示，天猫RAZZLE男装旗舰店仍在正常运营。天猫客服表示，目前店铺处在正常 营业状态，暂未收到闭店通知。 除此之外，记者注意到，RAZZLE在小红书、微博等社交 ...

Core Viewpoint - Dazzle Fashion has decided to close its underperforming men's brand RAZZLE by August 31, aiming to reallocate resources towards its women's clothing business [1][4]. Group 1: Brand Performance - RAZZLE, launched in 2017, was intended to target quality-conscious male consumers aged 25-40 but has failed to gain significant traction, with revenue never exceeding 50 million yuan and consistently accounting for less than 2% of Dazzle's overall revenue [3]. - In 2024, RAZZLE's revenue declined by 11.79%, contributing to Dazzle's overall revenue drop of 16.23% to 2.219 billion yuan and a net profit decrease of 38.52% to 304 million yuan [3][5]. - The number of RAZZLE stores decreased from 22 to 18, part of a broader trend where Dazzle closed 147 stores in the same year [3]. Group 2: Strategic Shift - The decision to shut down RAZZLE is part of a strategy to focus more on the women's clothing segment, which has also faced challenges, as all women's brands under Dazzle reported revenue declines in 2024 [4][5]. - Dazzle's main brand, DAZZLE, saw an 18.37% revenue drop to 1.163 billion yuan, while the high-end line DIAMOND DAZZLE fell by 17.78% to 120 million yuan [5]. - The competitive landscape for women's fashion is intensifying, with both domestic and international fast-fashion brands increasing their presence, posing significant challenges for Dazzle as it seeks to revitalize its performance through a focus on women's clothing [5].