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DHL is on customs agent hiring spree as Trump's trade war, reshoring bring big changes to U.S. shipping
CNBC· 2025-09-17 13:15
Core Insights - The current shipping season is described as the most atypical by DHL Global Forwarding's CEO, Tim Robertson, highlighting a significant slowdown in freight volumes compared to previous years [1][3][4] Shipping Industry Trends - Traditionally, retailers order holiday goods for late August/September arrival, but this year has seen a notable freight slowdown [2] - Volumes into the U.S. are described as "incredibly soft," contrasting sharply with previous years [3] - The trade war has led to year-over-year declines in some Asia to U.S. trade routes, with declines as high as 20% [4] Market Opportunities - Despite the slowdown in certain markets, volumes into other regions, such as Asia-Pacific into Mexico, Brazil, and Colombia, are strengthening [5] - The current trade uncertainty is creating opportunities for companies to plan for long-term changes [5] Business Adjustments - DHL is hiring over 200 customs agents to manage increased shipping complexity and assist small and medium-sized importers [6][7] - The hiring initiative is expected to increase capacity within DHL's global forwarding division by nearly 40% [8] Sector Focus - DHL is targeting sectors benefiting from reshoring, particularly life sciences, pharmaceuticals, and healthcare [11] - The company has made recent investments in the North American pharmaceutical market, with Eli Lilly announcing a $5 billion investment in new U.S. manufacturing plants [12] Energy Sector Investments - DHL is focusing on electrification, battery storage, and EVs as growth drivers, aligning with domestic AI innovation priorities [13] - The company is investing in services to support the AI infrastructure boom and increasing AI technology usage within its DHL Trade Connect platform [14]